Technical Sales Manager

We are seeking a technically capable and commercially driven Technical Sales Manager to grow our relay business in American markets through a direct-sales model. The successful candidate will combine an engineering background with hands-on B2B direct sales experience and a strong understanding of relay products and their applications. This role focuses on building and managing direct relationships with OEMs, Tier suppliers, and end-use customers. Experience serving customers in home appliances, solar photovoltaic (PV), energy storage, and EV charging is strongly preferred. Key Responsibilities Develop and execute direct sales plans for relay products within assigned industries, accounts, and territories. Identify, qualify, and win new business directly with OEMs, Tier suppliers, contract manufacturers, and engineering partners. Manage the complete direct sales cycle, including prospecting, needs discovery, technical presentations, product selection, samples, quotations, commercial negotiation, design-in, and mass-production follow-up. Translate customer electrical, mechanical, environmental, reliability, compliance, and cost requirements into suitable relay solutions in cooperation with engineering and product teams. Build and maintain long-term relationships with key stakeholders at direct accounts, including engineering, purchasing, quality, program management, and executive management. Develop opportunities in home appliances, solar PV, energy storage systems, EV charging equipment, and related power-control applications. Maintain accurate opportunity pipelines, account plans, forecasts, visit reports, and competitive intelligence; provide regular business updates to management. Coordinate internal resources to resolve technical, quality, delivery, and commercial issues and ensure customer satisfaction. Monitor market trends, competitor products, pricing, and emerging application requirements; recommend product and go-to-market actions. Represent the company at customer visits, trade shows, technical seminars, and industry events; travel within the assigned territory as needed. Required Qualifications Bachelor's degree or higher in Electrical Engineering, Electronics Engineering, Mechanical Engineering, Automation, Mechatronics, or a related engineering discipline. 5–8 years of relevant professional experience, including technical direct sales, business development, key account management, application engineering, or a closely related customer-facing role. Practical knowledge of relay products, such as PCB power relays, automotive relays, latching relays, signal relays, or high-voltage DC contactors, including key selection parameters and application considerations. Demonstrated experience working directly with customers, products, or projects connected to home appliances and/or the solar PV, energy storage, and EV charging industries. Ability to read and discuss technical specifications, drawings, schematics, qualification requirements, and test reports with customer engineers. Proven ability to develop new direct accounts, manage long and technically complex sales cycles, and convert design-in opportunities into revenue. Strong communication, presentation, negotiation, problem-solving, and cross-functional coordination skills. Professional fluency in English and authorization to work in the United States without sponsorship. Valid driver's license and willingness to travel approximately [25–40%]. Preferred Qualifications Existing direct customer relationships in the home-appliance, solar PV, energy-storage, EV-charging, power-electronics, or electrical-component ecosystem. Experience selling electronic or electromechanical components through a direct-sales model to OEMs, Tier suppliers, and end-use customers. Knowledge of applicable safety, quality, and product-certification expectations, such as UL, IEC, automotive, or customer-specific requirements. Experience working effectively in an international and cross-cultural organization; Mandarin Chinese is a plus but is not required. #J-18808-Ljbffr CGL Consulting Co., Ltd