Strategic Partner Development

Overview

The primary work will be establishing channel strategies for new products, including: identifying how we should sell, where we should sell, and why. This is inclusive of what markets, channels, and what retailers within each of those should be prioritized. You own the entire path-to-purchase, defining where the shoppers can buy, how they buy, and what mechanisms are in place to support conversion to ensure the best possible launch and market reception.

Responsibilities

• The primary work will be establishing channel strategies for new products, including: identifying how we should sell, where we should sell, and why. This is inclusive of what markets, channels, and what retailers within each of those should be prioritized. You own the entire path-to-purchase, defining where the shoppers can buy, how they buy, and what mechanisms are in place to support conversion to ensure the best possible launch and market reception.
• A successful candidate will be responsible for defining and executing a comprehensive sales category strategy, developing go-to-channel plans, fostering cross-functional partnerships, and driving sales levers to ensure seamless launch moment readiness.
• Category Strategy Development: Develop and execute a comprehensive go-to-channel strategy for upcoming HW products by analyzing market trends, competitive activity, and customer needs to inform business decisions.
• Product Launch Management: Spearhead launches new HW products, ensuring timely and successful execution of launch plans, and collaborating with cross-functional teams to drive global sales strategy and execution.
• Performance Metrics and Analysis: Develop and track key performance metrics, analyzing sales data, customer feedback, and market research to inform business decisions and optimize category performance. Stakeholder Management: Foster relationships with internal stakeholders, including Sales, Marketing, Product, and Engineering teams, as well as external partners, to drive business growth and revenue expansion.
• Budget Management: Develop and manage budgets for HW product launches, ensuring effective allocation of resources and ROI-driven decision-making.
• Innovation and Market Analysis: Stay up-to-date on emerging trends and technologies, identifying opportunities for innovation and growth in the Wearable product category.

Minimum Qualifications

• Bachelor’s degree in business, Engineering, Marketing, or a related field
• 8+ years of experience in product management, category management, product marketing or a related field, with a focus on consumer electronics
• Experience launching successful products and managing complex stakeholder relationships
• Analytical and problem-solving skills, with experience in data analysis and market research
• Experience presenting to influence and persuade stakeholders

Preferred Qualifications

• Master\'s degree in Business, Marketing, Analytics, Data Science, or a related field
• 10+ years of professional experience in consumer electronics, with a demonstrated track record of launching new zero to 1 type of products, driving business growth and revenue expansion
• Experience in 0-1 consumer Hardware, Wearables, Augmented Reality, Virtual Reality or Mixed Reality Devices
• Start up experience

Must-Have Skills

• Go to market and sales experience
• Being very aware of timelines of deliverables, launching product on time, XFN collaboration
• 8+ years of experience in product management, category management, product marketing or a related field, with a focus on consumer electronics

Nice-to-have Skills

• Experience in Both Product Marketing and Sales Demonstrated background working across both product marketing and sales functions, enabling a holistic approach to go-to-market strategy and execution. Autonomous and Proactive Work Style Ability to operate independently with minimal guidance.
• Self-starter who takes initiative and ownership of projects.
• Highly organized, able to manage multiple projects, deadlines, and stakeholders simultaneously.
• Skilled at structuring and synthesizing complex information for clear communication and decision-making. Hands-On, Motivated Attitude Willingness to “roll up sleeves” and dive into details as needed.
• Experience with Consumer Hardware and Emerging Technologies Prior experience launching or scaling new (0-1) consumer hardware products, especially in Wearables, Augmented Reality (AR), Virtual Reality (VR), or Mixed Reality (MR) devices

Pay

Pay rate: $75.00 - $80.00/hr.

Pay Transparency

The typical base pay for this role across the U.S. is: $75.00 - $80.00/hr. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience and the benefits package you select. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, 10 paid days off, 401(k) plan participation, commuter benefits and life and disability insurance.

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