Senior Account Director, Patient (DTC)

We’re looking for a Senior Account Director, Patient to lead high-impact, direct-to-consumer (DTC) pharmaceutical marketing initiatives for our clients. You are a commercially minded leader who thrives at the intersection of patient engagement, brand strategy, and cross-channel execution. You’ll serve as a trusted partner to clients, guiding complex omnichannel campaigns that translate clinical value into meaningful patient experiences. You have a strong command of patient journeys, behavior change, and DTC media ecosystems, along with the gravitas to influence senior stakeholders and lead multidisciplinary teams. You’ll report to the Group Account Director, Client Services. Responsibilites: Serve as the senior strategic lead across patient/DTC brands, shaping brand direction, engagement strategy, and long-term growth plans Build and maintain trusted advisor relationships with senior client stakeholders, including brand leads, commercial teams, and medical/legal/regulatory partners Lead the development of integrated, omnichannel DTC campaigns (digital, social, CRM, web, point-of-care, and emerging channels) grounded in patient insights Translate complex clinical and regulatory information into clear, compelling patient-facing strategies and messaging frameworks Oversee end-to-end account management, including scope development, financial stewardship, forecasting, and organic growth Partner closely with strategy, creative, media, and data teams to ensure cohesive execution and measurable impact across all touchpoints Identify opportunities to innovate within patient engagement, including personalization, digital health integrations, and behavior change approaches Mentor and elevate junior team members, fostering strategic thinking, client leadership, and pharma expertise Contribute to new business efforts, including pitch leadership, narrative development, and solution design Requirements: Bachelor’s degree required; advanced degree (MBA, MPH, or similar) is a plus 12+ years of experience in pharma/healthcare advertising, with a strong focus on patient (DTC) marketing Proven track record leading large, complex accounts and delivering integrated campaigns across multiple channels Deep understanding of the pharmaceutical regulatory environment, including MLR processes and FDA guidelines for DTC communications Strong expertise in patient journey mapping, segmentation, and engagement strategy, with a focus on driving behavior change Exceptional client leadership skills, with experience influencing senior stakeholders and cross-functional teams Commercial acumen with experience managing budgets, scopes, and revenue growth Collaborative leadership style with the ability to work effectively across strategy, creative, media, and analytics disciplines Strong communication and storytelling skills, both written and verbal Experience in digital health, CRM, or data-driven marketing is a strong asset Salary: $160,000 - $190,000 a year Our package includes base salary, bonus, health benefits, and 401k match. #J-18808-Ljbffr Princeton10