Senior Sales Manager

Our client is a fast-growing, community-driven hair tools brand built on a simple belief: beautifully styled hair should be accessible to everyone. What started as a viral DTC phenomenon — powered by real results on Amazon, TikTok Shop, and their own e-commerce platform — has become one of the top-performing brands in its category, fueled by everyday people who don't just buy our tools, they share them. They are now entering a critical phase of growth — expanding aggressively into retail. With early traction at Target, Urban Outfitters, Anthropologie, and Ulta Beauty Marketplace, we are building a world-class retail presence that brings them from the scroll to the shelf. We are seeking a Senior Sales Manager to help scale the retail footprint across the U.S. and build the strategic partnerships that will define our next chapter. About the Role As we enter an accelerated phase of retail expansion, we are adding a Senior Sales Manager to strengthen our retail growth engine and support the next wave of account development across the U.S. This role is focused on driving new retail partnerships, expanding distribution within existing accounts, and executing high-impact growth strategies across mass, specialty, and emerging retail channels. Working closely with the U.S. business lead and cross-functional teams, this individual will play a critical role in scaling our retail presence and unlocking new doors for the brand. This is a hands-on, growth-oriented role ideal for someone who thrives in both account management and proactive business development — balancing relationship building with a strong hunter mindset. This role will lead: Account Growth & New Business Development Drive revenue growth across wholesale channels including mass retail, beauty specialty, drugstore, gift, travel retail and hospitality. Identify and close new retail accounts through proactive outreach, cold calling, and strong buyer relationships. Develop and execute targeted outreach strategies to open new doors and win new product placements. Lead negotiations to secure favourable terms and strategic positioning for products. Manage and grow relationships with sales reps, and key retail partners to expand distribution reach. Advise and influence product and pricing strategy for each retailer. Account Management & Expansion Serve as the primary point of contact for assigned retail accounts, ensuring strong partnerships and consistent communication with buyers. Serve as the liaison between the HQ and New York operation team to ensure on‑time delivery, accurate demand planning and compliance with retailers’ specific fulfillment guidelines. Maintain ongoing communication with existing wholesale customers, wholesale distributors, and independent reps to ensure retention and growth. Proactively identify opportunities to expand product assortment, increase shelf space, and drive penetration within existing accounts. Work with internal teams to deliver smooth order fulfilment, competitive pricing, and responsive account support. Build and maintain trusted relationships with retail buyers to drive long‑term partnership success. Sales Strategy & Execution Develop account‑specific sales plans and promotional strategies to achieve revenue targets and maximise brand presence. Collaborate with internal teams on pricing, promotions, packaging, and merchandising strategies aligned with retailer requirements. Track account performance and recommend promotional or merchandising strategies to increase sell‑through. Coordinate with retailers on in‑store promotions, product demonstrations, and seasonal initiatives. Provide market intelligence and competitive insights to inform product development and go‑to‑market strategies. Sales Process & Reporting Manage your own sales pipeline from prospecting through close and forecast revenue accurately. Monitor sell‑through performance and provide regular reporting on account health, growth opportunities, and pipeline updates. Provide regular updates on outreach activity, account wins, key metrics, and performance against targets. Track sales metrics, inventory levels, and promotional effectiveness for assigned accounts. Qualifications and Requirements Experience & Industry Knowledge 5+ years of experience in sales and account management within a CPG, beauty, or personal care brand. Proven success in managing retail accounts and opening new business within U.S. beauty, personal care, and wholesale retail channels. Strong hunter mentality with demonstrated ability to prospect, pitch, and close new accounts. Existing relationships with retail buyers in the beauty and personal care space preferred. Strong negotiation skills and experience managing contract terms and trade agreements. Experience working with brokers, sales reps, and distribution partners. Proficiency with sales report systems, forecasting and sales pipeline management. Familiarity with omnichannel retail strategies, including in‑store and e‑commerce coordination. Mindset Results‑driven and entrepreneurial, with the ability to identify and pursue new business opportunities independently. Hunter mentality with strong prospecting skills and persistence in opening new accounts. Highly organised and detail‑oriented, capable of managing multiple accounts and priorities simultaneously in a fast‑paced environment, with strong proficiency in CRM systems, sales reporting tools, and digital communication platforms. Strong relationship builder with excellent communication, presentation, and negotiation skills. Self‑motivated and proactive, comfortable working independently while collaborating with cross‑functional teams. Adaptable and flexible, comfortable working with global teams across different time zones. Must be able to work from the Flatiron office at least four days a week. Willingness to travel as needed for retail meetings, account visits, industry events, and trade shows. Equal Opportunity Statement Proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, supportive environment for all team members. We do not discriminate on the basis of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected characteristic. We believe that diverse perspectives strengthen our creativity, innovation, and connection to the communities we serve. Every voice matters here — and we are committed to building a team that reflects the diverse consumers and communities who love our brand. Featured benefits Medical insurance, Vision insurance, Dental insurance, 401(k) #J-18808-Ljbffr