GTM Lead

Job Description

About Negosh \n

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Negosh is the largest B2B IP licensing marketplace, leveraging AI-powered matchmaking to connect brand owners with manufacturers, make the entire lead generation and dealmaking process better, and empower the licensing industry to make data-driven decisions. We're early stage, moving quickly, and using technology to reinvent how a traditional, high-profile industry does business. Our goal is to become the infrastructure every licensing deal runs on.

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The Role:

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We're looking for a Growth & GTM Lead to own how negosh goes to market and how it communicates with the world. You'll build and execute the overall communication and GTM strategy that drives the growth of the company: how negosh is positioned across the licensing industry, the tech and AI community, the media, partners, and the market at large. Marketplace growth is a core piece of that. 

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This is a builder's role for someone who thinks strategically, works autonomously, and measures success in growth, not output. You'll partner closely with our leadership and sales teams.

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What You'll Do:

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• Build and own negosh's overall communication and GTM strategy: positioning, narrative, audiences, channels, and growth targets.
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• Define how negosh shows up across the licensing industry, the tech and AI world, media, partners, and the broader business community.
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• Develop the content and thought leadership strategy that makes negosh and its leaders authoritative voices in licensing, tech, and AI.
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• Drive marketplace growth with campaigns that bring new licensors and licensees onto the platform and activate existing ones.
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• Run the content engine across LinkedIn, executive communications, and earned media, built for SEO and GEO.
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• Partner with sales on outbound, account-based campaigns, and enablement that generate qualified pipeline.
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• Recommend where paid media and event budget goes, and measure what earns a return.
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• Build the reporting and playbook for our GTM to scale, and help shape future hires as it grows.
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What You Bring:

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• 4+ years in growth, GTM, or marketing at a startup, B2B tech company, or marketplace.
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• A track record of building GTM or growth programs, with results to show for it.
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• The ability to think beyond the funnel and build a company narrative, not just campaigns.
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• Commercial instincts paired with strong storytelling and positioning.
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• Sharp writing, plus enough design fluency in Canva, Figma, etc. to ship polished assets.
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• An AI-native, data-driven way of working.
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• Autonomy and judgment. You set direction and own outcomes.
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Nice to Have:

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• Experience in IP licensing, consumer products, media, or entertainment.
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• Experience growing a two-sided marketplace.
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• A track record in earned media, speaking, or trade press.
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• A network in licensing, consumer products, or trade media.
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How We Measure Success:

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By the growth of the company: revenue, qualified pipeline, active partners, and negosh's standing as a leader in licensing and tech. Not traditional impressions or content volume.

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Logistics:

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• Full-time, in-office in New York City, five days a week.
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• Competitive salary based on experience.
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• Health benefits.
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