Growth Marketer (Pipeline Development)

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant. We're looking for a Conversational Marketing Specialist to join our Growth Marketing team and own the 1:1 channels that turn high-intent accounts into qualified pipeline. This role sits at the intersection of marketing and sales development and is built for someone hungry to build the future of this discipline with AI. You'll design, launch, and optimize conversational campaigns across web chat, email, and SMS while partnering directly with sellers to move deals forward and ensure their book of business is covered in your campaigns. You're equal parts campaign builder, copywriter, and automation architect — and you're already using AI to build automations and interesting marketing campaigns.

WHAT YOU'LL DO

Design and manage multi-channel conversational campaigns — web chat (live + automated flows), 1:1 email, SMS, and targeted phone outreach — that generate and accelerate pipeline from qualified lead through qualified opportunity. Own the web chat channel end to end: build automated chat flows for the broader audience and manage a live chat experience visible only to high-value B2B visitors, routing conversations to sellers at the right moment. Send targeted 1:1 emails and outreach on behalf of sellers from Gong Engage, following up with leads and proactively mining the database for accounts to nurture, re-engage, and push to conversation. Partner with marketing ops to turn your best-performing campaigns into scalable automations — you design the workflow, write the copy, define the triggers and branching logic, and hand off a campaign-ready spec. Build and refine persona-specific messaging across Samba TV's key buyer segments — you'll learn multiple personas deeply and adapt tone, positioning, and value props for each. Manage and optimize HubSpot and Salesforce workflows for lead tracking, nurture sequencing, and performance measurement — maintaining clean data and tight process as you scale. Comb the funnel for gaps: identify where leads stall, what data we are missing, or where messaging falls flat, where a new channel or tool could unlock conversion — then you'll build the fix. Track your numbers obsessively. Own MQL → SQL → opportunity → pipeline → revenue metrics and report on campaign performance weekly, iterating based on what the performance data tells you to do. Use AI tools — including Claude/Cowork, AI agents, and generative AI — as core infrastructure in your daily workflows: drafting outreach, personalizing at scale, building automations, researching accounts, analyzing campaign results.

YOU MIGHT BE A FIT IF YOU

Have 2–5 years of experience in B2B demand gen, marketing campaigns, BDR/SDR, or conversational marketing — you understand the full funnel and can operate across it. Are fluent in HubSpot and Salesforce, comfortable in tools like Gong Engage, 6sense, Drift/Qualified, and modern martech — and can learn new platforms fast. Have hands‑on experience designing campaigns with automation logic: triggers, branching, enrollment criteria, suppression lists — you think in workflows, not just copy. Write sharp, on‑brand 1:1 communications — emails, chat scripts, call talk tracks — that sound human, land with the right persona, and drive action. Understand ABM principles and can execute account‑based plays that coordinate across channels and align with sales priorities. Have demonstrated experience interpreting marketing and sales data to steer outreach strategy, optimize campaigns, and report results to stakeholders. Are AI‑native. You use Claude, Cowork, or comparable AI tools daily across your workflows — outreach drafting, lead research, campaign design, reporting, personalization. This is a requirement, not a nice‑to‑have. Can navigate complex B2B sales cycles, technical products, and large organizations — driving work forward with imperfect information. Are a cross‑functional operator who builds strong working relationships with sales, marketing ops, design, and product teams. Have a high bar for quality but know how to balance polish with velocity to hit your numbers. Are energized by experimentation — you don't rely on one winning email, you build diversified playbooks and test iteratively.

SUCCESS IN THIS ROLE LOOKS LIKE

Strong MQL → SQL → opportunity conversion rates driven by your conversational campaigns. Measurable pipeline contribution tied directly to your channels — web chat, 1:1 email, SMS, and seller‑assisted outreach. A library of automated campaign workflows handed off to ops and running with quality at scale. Deep persona fluency that shows up in messaging quality and conversion rates. A culture of testing and scale — you're running quarterly experiments, reading results, and scaling what works. Your campaigns are producing quality outcomes that are snowballing over time due to automations. Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact. 90000 - 100000 USD a year $90,000 - $110,000 a year. Samba TV expects to offer a base salary between $90,000 - $100,000 per year for roles to be performed in New York or California; actual base salary offered will depend on various factors, including but not limited to, location, experience, and performance. Base salary is just one component of Samba TV’s total compensation package for employees. Other rewards may include bonuses, short‑term incentives, and long‑term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits. #J-18808-Ljbffr Samba TV