Growth Planning & Activation Manager

Job Description

Goal

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At InnovAsian, we are driving innovation and growth across our product portfolio—and we are looking for a Growth Planning & Activation Manager to own the execution behind it.

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This role is critical to ensure our products move seamlessly from concept to shelf—and off shelf responsibly. You will lead item setup, technical documentation, and product discontinuation strategies, partnering cross-functionally to deliver speed to market while minimizing inventory risk.

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If you thrive in a fast-paced CPG environment and have a passion for operational excellence, this is a high-impact role with visibility across the business.

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Primary Duties & Responsibilities

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Own Item Setup & Data Accuracy

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• Lead the creation of new SKUs across ERP systems and customer portals
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• Ensure complete and accurate item data, including specifications, pricing, and logistics configurations
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• Strategically complete paperwork for branded and private label RFP and other ongoing opportunities
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• Maintain strong data governance and ensure readiness for customers onboarding
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Drive Technical Item Readiness

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• Manage all technical documentation for new items, including specifications, labeling, and QA requirements
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• Partner with R&D, Quality, Packaging, and Sales to deliver complete, customer-ready submission packages
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• Ensure compliance with all regulatory and customer standards
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Execute Flawless Product Launches

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• Ensure all systems and partners are aligned for successful commercialization
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• Coordinate with Sales on customer authorizations and onboarding timelines
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• Partner with Supply Chain to confirm production readiness and initial inventory builds
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Manage Product Lifecycle & Optimization

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• Track and manage SKUs across lifecycle stages (launch through decline)
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• Maintain an active SKU rationalization pipeline
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• Identify opportunities to reduce complexity and improve portfolio performance
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Lead Discontinuation & Inventory Runout

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• Own the end-to-end discontinuation process, including internal approvals and customer communication
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• Develop and execute inventory exit strategies (last time buys, liquidation plans)
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• Partner with Finance and Supply Chain to minimize obsolete inventory and write-offs
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What Success Looks Like

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• New items launch on time, with zero setup errors
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• Technical documents are complete, accurate, and require no rework
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• Product exits are planned, controlled, and low-cost
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• Inventory exposure is minimized and actively managed
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• SKU portfolio is streamlined and optimized for growth
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Performance Standards

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Core Values

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These are the fundamental beliefs of what leads to success at InnovAsian Cuisine. These values are the basis for our performance standards. The people that exhibit these values in their work will experience continued success:

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• COMMUNICATION (DYNAMIC & HONEST)
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• TEAMWORK
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• INTEGRITY
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• INNOVATION
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• CUSTOMER FOCUS
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Guiding Behaviors

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These are standards that we use and behaviors that we model at InnovAsian Cuisine, which drive our actions in decision making and in working with each other and our customer and vendor partners:

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• OPEN MINDEDNESS
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• TRANSPARENCY
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• PASSION
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• RESPECT
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• CULINARY EXCELLENCE
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TEAMWORK

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• Encourages teamwork and cooperation.
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• Strives to create a cohesive team and positive environment.
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• Resolves workplace conflicts.
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• Maintains a fair, inclusive and harassment free environment.
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• Establishes trust and confidence with coworkers.
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COMMUNICATION

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• Communication is clear, concise, and meaningful.
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• Listens actively and responds appropriately.
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• Receives and provides constructive feedback.
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• Offers honest and relevant perspective.
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INTEGRITY

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• Treats people with respect.
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• Act with humility and admit your mistakes.
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• Follow the rules and policies put forth to guide professional behavior.
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• Work collaboratively and give credit where it’s due.
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CUSTOMER FOCUS

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• Has strong listening skills that help in understanding the needs of customers.
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• Builds rapport with customers easily which makes it easy to interact with them and offer great service.
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• Great at following up with clients and makes sure they are updated on matters relating to their transactions.
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• Handles complaints and difficult situations with customers with much ease.
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ORGANIZATION

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• Plans, prioritizes, and organizes work appropriately.
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• Utilizes resources effectively.
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• Identifies and works to solve problems as they arise.
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• Responsibly manages supplies, inventory, and equipment to reduce waste and maximize efficiency.
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LEADERSHIP

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• Maintains a strong working relationship with team and peers.
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• Effectively diffuses situations when conflicts arise.
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• Takes steps to develop mutual trust and respect among team and peers.
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• Serves as a leadership role model and is viewed by others as a leader.
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OTHER MEASURES FOR SUCCESS

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• Bachelor’s degree in business, finance, or related field
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• 2-5+ years of experience in CPG, commercialization, supply chain, or product lifecycle management
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• Strong experience with ERP systems and item master data management
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• Proven ability to manage cross-functional projects and timelines
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• High attention to detail and strong organizational skills
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• Experience in frozen or perishable food categories preferred
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