Account Executive

Job Description

Are you a high-ownership, high-energy salesperson with the passion and grit to drive sales for an EdTech innovator?

Canada-based Kritik develops innovative teaching and learning technologies to support instructors and students. They provide transparent, student-centered tools that promote critical thinking, academic integrity, effective assessment, and career-ready skills.

Role Overview

Kritik is seeking a motivated and dynamic Account Executive to join their sales team, supporting their education technology business. This is a high-ownership opportunity for someone who wants to contribute to a growing startup, take full ownership of their work, and engage confidently with professors and universities. The Account Executive will be responsible for generating new business through prospecting, cold calling, in-person field sales, and nurturing client relationships.

Major Responsibilities

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• Research university course catalogs and departmental websites to identify large-enrollment courses, instructors, and teaching schedules.
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• Build and maintain detailed campus intelligence, including professor names, course sizes, coordinators, and program structures, in the CRM.
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• Conduct outbound outreach to professors via cold emails, phone calls, and LinkedIn to introduce Kritik and secure meetings.
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• Run in-person and virtual product demos tailored to large-course teaching and grading workflows.
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• Travel frequently within assigned PODs to visit campuses and conduct in-person prospecting.
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• While on campus, actively engage with bookstore managers, students, faculty, course coordinators, program directors, and administrative staff to gather insights and referrals.
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• Attend teaching and learning conferences, faculty development events, and academic workshops to build pipeline.
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• Organize and host info sessions and Lunch & Learn events in collaboration with the Revenue Marketing Manager.
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• Manage post-sale onboarding for new faculty customers, ensuring successful setup and early adoption.
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• Own customer relationships for up to one year (approximately three semesters), driving renewals, expansion, and upsell opportunities.
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• Track daily activity, pipeline progression, and outcomes in the CRM and report against defined KPIs.
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Preferred Qualifications

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• Strong communication skills, a personable presence, and the confidence to speak with professors and academic stakeholders throughout the day.
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• Highly organized, able to manage multiple opportunities, maintain consistent follow-up, and take ownership of results.
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• Experience in education, sales, edtech, postsecondary education, or a related environment is preferred but not mandatory.
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• Startup experience and an ownership-oriented, entrepreneurial mindset are highly valued; we're looking for candidates who demonstrate hustle and genuine motivation to contribute to company growth.
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• Candidates from nontraditional sales backgrounds will be considered if they bring relevant university experience, self-directed goals, and demonstrated drive.
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• Strong academic vocabulary and the ability to communicate clearly and intelligently with university audiences.
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• Education or edtech experience is ideal, though strong startup experience or university-facing experience is also relevant.
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• Comfort using AI tools is expected, and the process may assess candidates' comfort and judgment in using AI.
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• Travel 30%: must have a valid passport and ability to travel including to Canada.
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Kritik is an education technology platform designed to develop and assess students’ critical thinking skills in the age of AI. The platform offers two core products that can be used independently or together: Kritik360, a peer-assessment solution that promotes structured critique and reflective learning, and VisibleAI, which supports AI literacy and academic integrity by providing transparent insights into how AI is used in student work.

Kritik operates with a strong focus on alignment, transparency, and trust. They empower teamwork through honesty, and integrity ensuring both customers and employees feel heard, valued, and cared for.

The Renaissance Network – Building World-Class Teams to Impact Education

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