Marketing Operations Specialist

Role Description

We’re looking for a Marketing Operations Specialist to help power the systems behind our marketing organization. In this role, you’ll work across multiple departments to:

• Build automations, improve workflows, troubleshoot technical issues, and ensure our marketing data is accurate from click to conversion.
• Connect our marketing platforms, reporting tools, and internal systems for more efficient operations and better decision-making.

This is a hands-on role for someone who enjoys wearing multiple hats, learning new technologies, and taking ownership with minimal direction.

What You’ll Do

• Build, maintain, and optimize marketing automations using platforms such as Zapier, Make, and other integration tools.
• Build scalable systems, processes, and documentation to improve operational efficiency.
• Manage and maintain marketing systems to ensure leads flow accurately across platforms and are properly attributed.
• Configure and troubleshoot marketing technology, including Google Tag Manager, Google Analytics, advertising platforms, APIs, and related systems.
• Support conversion tracking across Google Ads, Meta Ads, and other digital marketing channels.
• Build and maintain spreadsheets and reporting workflows to support accurate marketing data and operational reporting.
• Analyze marketing and operational data to identify trends, validate information, and support data-driven decision making.
• Troubleshoot scripts, integrations, and system issues to ensure marketing operations run smoothly.
• Manage internal platforms by adding users, clients, permissions, and system resources as needed.
• Partner with SEO, Operations, and Marketing teams to identify workflow gaps and implement process improvements.
• Provide reporting and actionable insights to leadership to support business decisions.
• Research, recommend, and implement new tools and technologies that improve marketing operations.

Qualifications

• 2–4 years of experience in Marketing Operations, Revenue Operations, Marketing Technology, or a related field.
• Experience building and maintaining workflow automations using tools such as Zapier, Make, or similar platforms.
• Experience working with project management platforms such as Monday.com, Asana, or similar tools.
• Experience configuring and troubleshooting Google Tag Manager and Google Analytics.
• Experience supporting conversion tracking across Google Ads, Meta Ads, or similar advertising platforms.
• Experience working with APIs, integrations, and marketing systems.
• Strong analytical, troubleshooting, and problem-solving skills.
• Strong organizational skills with exceptional attention to detail.
• Experience creating documentation, workflows, and scalable operational processes.
• Professional proficiency in English.

Preferred Qualifications

• Experience working with Excel and/or Google Sheets to organize, analyze, and report on marketing or operational data.
• Experience with CallRail or similar call tracking platforms.
• Experience managing CallRail or similar call tracking platforms.
• Experience working with AI tools to improve productivity and operational efficiency.
• Experience supporting marketing teams or digital marketing agencies.
• Experience working in a fast-paced startup environment.
• Bachelor’s degree in Marketing, Business, Information Systems, or a related field.

Who You Are

• You enjoy building systems that make work easier for everyone.
• You’re naturally organized and thrive in highly detail-oriented work.
• You’re comfortable troubleshooting technical issues and figuring things out independently.
• You enjoy working across departments and collaborating with different teams.
• You’re proactive, resourceful, and don’t require constant direction.
• You communicate clearly and keep stakeholders informed.
• You’re excited by automation, AI, and finding smarter ways to work.

What Success Looks Like

• Marketing systems run reliably with minimal manual intervention.
• Leads flow accurately through the marketing funnel with proper attribution.
• Reporting is timely, accurate, and trusted by leadership.
• Automations reduce manual work and improve operational efficiency.
• Documentation enables processes to scale as the company grows.
• Team members rely on you to solve operational challenges and continuously improve marketing systems.

Benefits

• 401(k): Match 100% of employee contributions up to 4%
• Unlimited Manager-Approved Paid Time Off
• Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month)
• Dental & Vision Insurance: Guardian
• Company-provided MacBook
• Fully Remote

Work Authorization

Candidates must be authorized to work in the United States without current or future sponsorship requirements. At this time, RR Digital is unable to provide visa sponsorship or employment-based immigration support for this role.