Marketing Operations Specialist

Role Description

OffSec is seeking a Marketing Operations Specialist to be the engine behind a scalable, data-driven go-to-market (GTM) motion. Sitting at the intersection of strategy, systems, and execution, you will partner closely with Marketing, Sales, and Revenue Operations to ensure our efforts are measurable and built to scale. Reporting to the Director of Digital and E-commerce, you will own the marketing technology stack, optimize the funnel from top-of-funnel through revenue, and turn technical insights into actionable business strategy.

Duties and responsibilities

• Marketing Technology & Systems Administration
  • MarTech Strategy: Administer, optimize, and scale the marketing automation platform (HubSpot) and its critical integration with Salesforce.
  • System Reliability: Ensure end-to-end data accuracy and seamless integration across the entire martech ecosystem.
  • Feature Deployment: Configure, test, and deploy new features, automations, and workflows to support evolving GTM needs.
  • Troubleshooting: Act as the primary technical point of contact for platform and data issues, coordinating with internal IT teams and vendors as needed.
  • Evaluate, implement, and own the operation of new marketing technologies.
• Hubspot Ownership
  • Own and optimize the Marketing Automation Platform (HubSpot). Manage system configuration, workflows, automation logic, and governance.
  • Partner with RevOps to ensure seamless integration between HubSpot and Salesforce (CRM), enrichment/data providers, marketing tech stack, and sales engagement tools.
  • Lead a comprehensive audit and restructure/rebuild of our HubSpot instance, realigning the system to industry best practice after a period of organic growth.
  • Establish naming conventions, standardize properties, fix broken workflows, document system architecture, and create a sustainable operating model.
• Campaign Execution & Workflow Optimization
  • Technical Execution: Build, QA, and execute multi-channel campaigns, including email nurtures, forms, landing pages, and complex event workflows.
  • Operational Readiness: Own program setup and execution timelines to ensure campaigns launch on schedule and meet brand standards.
  • Process Standardization: Partner with Marketing, Sales, and Events teams to operationalize strategies and continuously improve workflows through automation and documentation.
• Data Management, Reporting & Attribution
  • Database Hygiene: Maintain database health through advanced segmentation, enrichment, and normalization processes.
  • Performance Insights: Deliver reporting on campaign performance, lead quality, and funnel metrics to surface insights that improve revenue impact.
  • Attribution Support: Support attribution models and performance analysis to translate complex data into clear, actionable recommendations for stakeholders.
• Hubspot Reporting, Analytics
  • Design frameworks and dashboards in HubSpot for how marketing performance is measured.
  • Create and manage reporting assets (reports, dashboards, in-depth reviews) for the organization that offer insights into lead sourcing, campaign performance, channel effectiveness, pipeline and revenue attribution, and more.
  • Offer insights on channel-level ROI and other performance trends that can impact budgeting and resource allocation.
  • Deliver actionable recommendations, not just data, across the span of marketing programs.
• Lead Management & Sales Alignment
  • Lifecycle Optimization: Support and optimize lead scoring, routing, and lifecycle processes to improve speed-to-lead and conversion rates.
  • GTM Handoff: Ensure a clean handoff between Marketing and Sales, aligning on definitions, SLAs, and reporting.
  • Pipeline Visibility: Partner with Sales and RevOps on pipeline visibility and follow-up processes.
• Compliance, Privacy & Governance
  • Global Compliance: Monitor and support compliance with global data privacy regulations (GDPR, CCPA) and internal governance standards.
  • Documentation: Maintain audit-ready records and promote privacy-first, security-conscious data practices across all marketing operations.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent industry experience).
• 2+ years of experience in marketing operations, marketing automation, or a related role.
• Hands-on experience with HubSpot and Salesforce in a production environment.
• Strong analytical, organizational, and project management skills; ability to manage multiple priorities in a fast-paced environment.
• Experience supporting AI-driven marketing automation, personalization, or optimization initiatives.
• Familiarity with lifecycle marketing and personalization frameworks.
• Experience in a global B2B SaaS or enterprise technology environment.

Working conditions

• Work hours for this position are flexible and will be performed from a home office.

Direct reports

• This position has no direct reports.

EEO

OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.