Senior Manager, Paid Media
Full-time
Sanity
Role Description
We're looking for a Senior Manager, Paid Media to own Sanity's paid media program: strategy, measurement, and testing agenda, and to build and lead the team behind it. You'll manage a $5M+ annual budget, working with agencies and contractors for execution while coordinating closely with demand gen, ABX, and RevOps internally. This is the first dedicated paid media hire, and it's a people-manager role from day one.
- Manage two paid media contractors from day one, with a plan to convert them to full-time hires by January, and grow the team to 2-3 people within the first 12 months.
- Plan, allocate, and manage a $5M+ annual budget across LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH.
- Brief, steer, and hold external partners accountable.
- Build audience strategies, creative testing frameworks, and campaign architectures for paid social channels.
- Stand up measurement frameworks, attribution models, tagging systems, and reporting dashboards.
- Design and execute testing programs across creative audiences, channels, and bidding strategies.
- Use AI for bidding optimization, audience modeling, creative iteration, and performance analysis.
- Drive full-funnel programs that serve the entire buyer journey.
- Translate platform metrics into business outcomes: pipeline generated, cost per opportunity, influenced revenue.
Qualifications
- 8+ years in B2B paid media, managing $5-10M+ annual budgets, with at least 2+ years of experience managing a team.
- Deep expertise in paid social (LinkedIn, Meta, YouTube, Reddit, TikTok) and working knowledge of Google Ads, DSP, and DOOH.
- Experience managing agencies and contractors.
- Built and run structured experimentation programs across creative, audiences, and channel mix at scale.
- Built paid media infrastructure: attribution, naming conventions, tagging, reporting.
- Demonstrated use of AI in paid media.
- Strong communicator who can present to leadership and align cross-functional partners.
- Familiar with B2B SaaS or developer tools, longer sales cycles, and buying committees.
Requirements
- Paid media experience in developer tools, content platforms, or technical infrastructure.
- Familiarity with ABM platforms (Demandbase, 6sense) and account-based motions.
- Scaled a paid program from early stage to mature, multi-channel operation.
- Built AI-assisted workflows that go beyond platform defaults.
- Experience with Salesforce or HubSpot for closed-loop reporting.
Benefits
- A highly-skilled, inspiring, and supportive team.
- Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth.
- A global, multi-culturally diverse group of colleagues and customers.
- Comprehensive health plans and perks.
- A healthy work-life balance that accommodates individual and family needs.
- Location-based salary and competitive stock options program.
Vacancy posted 3 days ago
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