Director of Sales (Remote)

Director Of Sales

At Michael & Associates, we are guided by an ambitious vision: to become the premier nationwide brand in criminal defense.

While the criminal defense sector continues to depend on outdated tools like fax machines and filing cabinets, we are changing the landscape entirely.

By combining disciplined execution, innovative sales and marketing strategies, intelligent AI integration, and a steadfast dedication to outstanding client experiences, we are transforming a local service into a nationally recognized leader.

Our achievements speak volumes — we have quickly grown into one of the largest firms in Texas and recently expanded our presence to California and Tennessee.

We are now looking for a dynamic Director of Sales to join us and drive the next stage of our exciting growth.

You won't be practicing law yourself — instead, you will be leading and supporting those who do.

Our sales attorneys are the frontline champions — the very first point of contact for potential clients during some of their most challenging times. They listen attentively, provide clear guidance, build trust, and help clients navigate the process. They already excel at their roles. Your goal? To help them become truly exceptional.

This is a unique and thrilling opportunity as our first dedicated sales leadership hire. With our rapid growth, our team of sales attorneys needs a full-time coach — not merely a part-time manager. You will lead efforts to enhance conversion rates and establish a coaching framework that elevates good representatives to top performers.

If you haven't managed attorneys before, that's perfectly fine — this aspect makes the role even more distinctive and rewarding. You will bring strong sales leadership and structure to a team of knowledgeable, competitive professionals who understand the law deeply but may be new to sales. Your ability to earn their respect through your expertise and leadership — beyond just your credentials — will be what truly sets you apart.

What you'll own:

Team performance. This is your key metric. Every action you take — whether it's a coaching session, a call review, or a one-on-one meeting — is focused on enhancing the team's conversion efficiency.

Coaching cadence. You will implement a structured coaching program customized to each representative's experience level. Top performers remain sharp and motivated, mid-level performers progress to the next stage, and new or struggling reps receive intensive support, including real-time whisper coaching during calls.

Top performer retention. Your best team members should feel challenged, appreciated, and eager to stay. If they are leaving, it indicates a problem that needs to be addressed.

Redeploying underperformers. Provide everyone with a fair opportunity and strong coaching, but when it becomes clear that someone cannot improve, it's time to move on without excuses.