Marketing Coordinator

Job Description

Job Description

The Marketing Coordinator at the Whitewater Center (Whitewater) executes the communication of the Whitewater brand across a variety of marketing channels. This position will coordinate the distribution, execution, and analysis of Whitewater’s various marketing campaigns with a specific focus on owned (digital and physical), paid, and earned channels. The Marketing Coordinator is an on-site, full-time, benefits eligible position and reports to the Marketing Manager. 

Responsibilities

• Collaborate with the marketing team to plan, manage, and execute Whitewater’s marketing campaigns.
• Assist in developing integrated marketing plans for campaigns, coordinating activities across multiple consumer touchpoints, including media, digital, social, on-location, and event marketing. 
• Partner with Whitewater teams to tailor marketing plans to meet each team’s specific needs, maximizing campaign impact.
• Support the development of campaign briefs, including external and internal research presentations, document creation, and scheduling and coordination of meetings and project milestones. 
• Support ongoing communication with brand partners and external vendor projects. 
• Analyze campaign performance across channels to ensure goals and KPI’s are met. 
• Coordinate all paid advertising placements for the Whitewater brand.
• Identify, develop, and execute earned media opportunities with digital platforms, print publications, tourism entities, social media influencers, and outdoor lifestyle brands. 
• Manage Whitewater’s social and community presence on various platforms. 
• Coordinate all aspects of third-party media, photography, and film coverage of Whitewater locations and programming. 
• Proactively research paid and earned media trends across a variety of platforms to stay current with industry standards. 
• Develop a deep understanding of the outdoor industry and Whitewater experiences to ensure marketing efforts align with the outdoor lifestyle and Whitewater brand. 
• Create trackable and data driven recaps and reports for all marketing efforts. 
• Provide support for other marketing projects including programming, grassroots and community marketing efforts, product naming, photo/video shoot coordination.
• Lead the planning and execution of marketing deliverables and campaigns to ensure on-time execution and alignment with brand standards across all paid and organic communications channels.  
• Coordinate with vendors and service providers to fulfill marketing collateral and deliverables for onsite and geographic target markets, including print media, brochures, posters, banners, and books.
• Other duties as assigned

Requirements

• Bachelor’s degree in Marketing, Business, or related discipline.
• 2+ years relevant marketing experience.
• Photography and/or videography experience is a plus. 
• Intellectual curiosity and strong critical analysis skills.
• Efficient and effective written and verbal communication skills.
• Flexibility to work evenings, weekends, holidays, and during Whitewater events as needed.

Physical Demands

• Ability to work outdoors for extended periods in all weather and environmental conditions.
• Must be able to lift and carry at least 50 pounds. 
• Must be able to bend, stand, lean, and kneel on a regular basis and for sustained periods of time.
• Must be able to safely self-transport over uneven terrain or in a confined space.
• Must be able to work in shared spaces with other employees and customers.
• All positions at Whitewater require employees to report and work onsite at Whitewater locations.

Benefits

• Access to the Whitewater Center’s pass activities
• Staff discount program and pro deals
• Medical, Dental, Vision, FSA
• 401(k)

Overview of Department

Marketing, Finance, and Human Resources professionals work together to advance Whitewater’s mission, cultural goals, and brand communication. These positions support all employees and facilitate guest touchpoints both on-site and externally.

Working at Whitewater

Whitewater’s mission is rooted in the belief that we all share a genetic code that compels us to play outside and share these experiences with others. This mission is accomplished through promoting access and opportunities to play outside and bring people together. Our approach is simple: Make it compelling and easy to engage with nature and invite others to join. 

Legal Disclosures

The Whitewater Center provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, the Whitewater Center complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

NOTICE : Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. The Whitewater Center is an employer that participates in the E-Verify program.