On Premise Channel Manager - Outstate MI

This role is a remote position with a required base location in Grand Rapids, MI. Travel to markets throughout Outstate MI will be required.

What the Role Is

The On-Premise Channel Manager will be responsible for the field execution of on-premise strategic initiatives in the Outstate MI market. This position will evaluate, implement, and execute programs within our brand strategies, and will lead, train and manage local distributor sales teams.

How You Will Spend Your Time?

• Support management of distributors on a day-to-day basis, ensuring adherence to our brand policies, distribution objectives are achieved, and promotional activity is taking place
• Train distributor sales teams, observe competitive market activity, and evaluate distributor execution against our initiatives
• Support local sales team
• Meet with key on-premise accounts within assigned area to develop strong working relationships
• Present and leverage our brands for increased volume and assist distributor in attaining our goals and objectives
• Be visible at the distributor office, meeting with sales representatives and management to ensure share of mind
• Align with key local events and participate where the opportunity fits our strategy, including execution of national initiatives in your local market
• Act as contact for distributor sales teams to ensure they are informed of local and national objectives and programs while providing support for all sales-related activities
• Execute product seminars at accounts and with the distributor sales teams
• Provide National Account Mandate compliance updates as they are required
• Stay informed of customer and consumer trends
• Maintain calendar of activities and promotions, ensuring distributor and third-party agencies have successful communications
• Provide monthly market activity report to supervisor, including list of objectives, accomplishments, competitive activity, special projects and/ or any specific needs
• Provide market and competitive brand updates to supervisor, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor and competitors
• Review programs and execution updates with distributor management
• Provide feedback on effectiveness of marketing and sales initiatives, including programs, POS, advertising, etc.
• Assist on special projects such as verifying pricing and or distribution at on-premise accounts as assigned

Who You Are…