Head of Marketing

Job Overview

Location: US (New York or East Coast) - Remote

Type: Full-time

About Kestra

Kestra is the fastest-growing open-source orchestration project in the world — close to 30,000 GitHub stars, hundreds of contributors, and a global community scaling rapidly across engineering, data, and IT teams.

Following a $25M Series A, we're accelerating our US expansion while already operating at scale in Europe.

Why Kestra

Every organization runs on workflows — thousands of them, mission‑critical, often invisible until they fail.

Most of these workflows are trapped in legacy orchestration platforms built 15 or 20 years ago. These systems cost millions to maintain, take months to modify, create deep vendor lock‑in, and were designed for a world that no longer exists.

At the same time, the rise of cloud, microservices, AI agents, and multi‑team architectures has created an explosion of operational complexity that these platforms were never built to handle.

Kestra was created to solve this problem. Born from a real failure — a large‑scale Airflow deployment that could not meet the requirements of a 30,000‑employee enterprise — we built an open‑source orchestration platform that any engineer can adopt in minutes, that replaces seven‑figure legacy systems in days, and that provides full visibility and control over every workflow across the organization.

We are trusted by Bloomberg, JPMorgan Chase, Deutsche Telekom, Toyota, BHP, Crédit Agricole, and FILA — all acquired without outbound sales in their respective markets.

Our ambition is to become the orchestration standard for every enterprise. Not a point solution. Not a dev tool. The execution backbone — one engine, every use case, every team.

We are not riding a hype cycle. We are solving a structural problem that grows with every layer of complexity the industry adds. Building Kestra requires persistence, adaptation, and rigorous execution over time. We are looking for people who think the same way.

Why This Role, Why Now

Kestra has strong product‑market fit and real enterprise traction. What's needed now is the marketing function to match — one that can sharpen our positioning, accelerate the transition from engineer‑led adoption to executive‑level buying, and build a demand engine that scales.

This is a player‑coach role. You build the team and the systems, and you're hands‑on enough to ship work yourself while doing it.

The Role

The Head of Marketing is the architect of Kestra's go‑to‑market narrative and demand engine. You blend PLG and Enterprise into a single coherent motion, own positioning and pipeline generation, and build the team that executes at scale.

You report directly to the CEO and work closely with Sales, Customer Operations, and Product.

What You'll Do

• Own positioning and narrative — You define how Kestra is understood in the market: ICP, differentiation, and a messaging framework that holds across every channel and audience. One source of truth, governed by Marketing.
• Drive brand and web maturity — You lead the website refresh and asset relaunch to reflect the reality of the product and meet enterprise buyers where they are.
• Build the demand engine — You design and execute GTM across PLG/OSS‑to‑Enterprise conversion and top‑down Enterprise. You own pipeline generation as shared accountability with Sales.
• Enable the revenue team — You produce the assets and plays that make Sales more effective, and maintain a tight feedback loop between deals and Marketing output.
• Build and lead the team — You hire and structure Marketing, and leverage agencies and freelancers to move fast before headcount is in place.

What We're Looking For

• Proven marketing leader in B2B developer‑facing SaaS — data engineering, infrastructure, DevOps, or open‑source.
• Exceptional at positioning and narrative: you can write a homepage, a pitch, and a battlecard, and you know the difference between all three.
• Comfortable with both PLG and Enterprise motions — you understand how to turn community adoption into enterprise pipeline.
• Builder mindset with a doer's instinct: you set up systems and KPIs, but you don't wait for headcount to ship work.
• Strong at managing agencies and freelancers: briefs, quality bar, speed.
• Data‑driven without over‑engineering — you measure what matters and act on it.

Bonus Points

• Background in orchestration, data platforms, infrastructure automation, or workflow tooling.
• Experience with a company relaunch or rebrand in a technical B2B context.
• Familiarity with analyst relations and PR in the developer infrastructure space.

What You'll Be Measured On

• Brand & awareness: qualified traffic, share of search, community growth, backlinks and mentions.
• Pipeline: MQL → SQL conversion, pipeline influence, campaign contribution.
• Web & activation: landing page conversion, trial starts, onboarding activation.
• PLG → Revenue: OSS signal → account conversion, trial → paid, expansion influence.
• Enablement impact: asset adoption, win rate contribution, sales cycle alignment.

What You Get

• Real ownership in a globally distributed, technical team.
• Direct line to the CEO and full visibility on company strategy.
• A product already running mission‑critical workloads at Fortune 500 companies.
• Competitive compensation, equity, and health insurance.

Location & Travel

Base: US (East Coast preferred), fully remote. Regular travel to customers, industry events, and team off‑sites. Close coordination with the European team across time zones.

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