Senior Director of Marketing

Role Description

We are seeking a strategic and inspirational leader to serve as our Senior Director of Tribute’s Marketing Services business. This person will manage and grow a multi-million dollar business line, leading the vision, performance, and evolution of the team and offering to the customer base.

• Bring a strong foundation in running a managed services business.
• Expertise in digital marketing and deep cross-channel expertise.
• Fluent in how AI, data, and marketing strategy intersect.
• Instrumental in shaping the future of our practice and identifying growth opportunities.
• Assess current capabilities and help chart the course for continued growth.

Key Responsibilities

• Team Leadership & Departmental Vision:
  • Lead, mentor, and manage functional teams to meet performance goals.
  • Balance delegation of client relationship and project duties.
  • Oversee team members to ensure projects are executed with excellence.
• Strategic Client Consulting:
  • Serve as a strategic partner to major clients in defining marketing transformation strategies.
  • Translate evolving client needs into actionable strategy roadmaps.
  • Offer strategic guidance to funeral home owners on marketing investments.
• AI, Data & Innovation Integration:
  • Embed AI and data-driven thinking into digital strategy development.
  • Stay ahead of marketing and martech trends.
  • Partner with internal teams to evolve AI-enhanced solutions.
• Operational & Performance Oversight:
  • Deliver against business goals for revenue and margin.
  • Monitor and report on departmental KPIs.
  • Build scalable workflows and processes for efficiency.
  • Continuously improve operational practices for agility and cost-effectiveness.
• Business Development & Growth:
  • Participate in the pitch and proposal process as a senior leader.
  • Partner with account and sales teams to identify new opportunities.
  • Develop and refine our digital value proposition.
  • Forecast digital trends and monitor competitor activity.

Qualifications

• 7–12+ years of B2B marketing experience, with experience in B2B SaaS or multi-product platforms.
• 10+ years in managed services, marketing agency, digital marketing strategy, and team leadership.
• Strong operational understanding of systems, margins, and scaling a service business.
• Deep understanding of digital marketing (paid ads, SEO, content, social, funnels).
• Creative and strategic, capable of setting vision and executing details.
• Business-minded with a focus on revenue, cost, and ROI.
• Confident leader who can recruit, develop, and inspire a team.

Benefits

• Competitive salary.
• Great benefits package (401k Match, Cigna for health, vision, dental, PTO, Paid Holidays).
• An outstanding collaborative work environment.
• Reasonable accommodations may be made for individuals with disabilities.
• Compensation Range: $160,000 - $180,000.
• We are not sponsoring visas at this time.