Coordinator, Strategy - New York, 10019
Universal Music Group
Coordinator, Strategy - New York, 10019, United States of America
How you'll CREATE:
- Support the Chief Strategy Officer and the broader Collective organization through project coordination, department liaising, campaign execution, presentation development, and day-to-day operational needs.
- Coordinate cross-functional initiatives across the Advertising, Creator Strategy, Owned & Operated Network, Creative, Commerce, CRM, Digital and Marketing teams to help ensure campaigns stay organized, on brand, on target with KPIs, on schedule, and aligned with overall rollout objectives.
- Assist with campaign planning, asset organization, creator campaigns, owned content network timelines, and reporting for advertising, creator, and content network initiatives across REPUBLIC Collective's labels and artist roster.
- Partner with UMusic Shop, internal D2C teams and label marketing teams to support artist merchandise activations, exclusive product launches, limited-edition campaigns, integrated fan engagement opportunities and oversee all REPUBLIC Label Collective products at the UMusic Shop.
- Help coordinate unique cross-platform marketing programs that connect creator campaigns, paid media, owned content network, CRM, merchandise, and artist initiatives into cohesive fan experiences.
- Prepare presentations, campaign recaps, performance reports, and executive-ready materials using data and insights gathered across multiple departments.
- Track campaign KPIs, milestones, budgets, invoices, purchase orders, and other execution workflows to support an efficient campaign.
- Coordinate meetings with internal stakeholders, external agencies, creator partners, vendors, and cross-functional teams while managing follow-up communications and action items.
- Organize shared resources, project trackers, and documentation to improve collaboration and knowledge sharing across the Strategy organization.
- Assist in researching emerging digital platforms, creator trends, fan behavior, advertising innovations, and new technologies that may create opportunities for artist growth.
- Support planning and execution of team meetings, brainstorms, offsites, artist activations, and special projects as business needs evolve.
Bring your VIBE:
- 23 years of experience in marketing, strategy, project coordination, digital media, content creation, etc. in Music or at a Social Media Agency.
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
- Excellent written, verbal, and interpersonal communication skills.
- Highly detail-oriented with exceptional follow-through and a proactive approach to problem-solving.
- Comfortable working in a fast-paced, collaborative environment with shifting priorities.
- Proficiency in Microsoft Office (PowerPoint, Excel, Outlook, Word) and Google Workspace.
- Adobe Suite is a plus
- Ability to work with AI Tools such as Chat GPT.
- Experience with project management tools such as Asana, Monday.com, Airtable, or similar platforms is a plus.
- Analytical mindset with an interest in campaign performance, audience insights, and digital marketing trends.
- Passion for music, social media, creator culture, eCommerce, and emerging technologies.
- Positive attitude, strong work ethic, and eagerness to learn from a collaborative team.
Vacancy posted 2 days ago
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