Business Analyst
Staffing the Universe
Business Analyst / Functional Consultant – Alpharetta, GA (Hybrid 2-3 days onsite) • 3–6 years of experience as a Business Analyst, preferably in Martech or campaign management domains. • Familiarity with Naehas or similar Offer Management platforms is a strong plus. • Strong understanding of customer segmentation, personalization, and campaign lifecycle. • Experience working with Adobe Experience Platform, Salesforce Marketing Cloud, or similar tools. • Excellent analytical, problem-solving, and communication skills. • Ability to work in Agile environments and collaborate with cross-functional teams. • Ability to collaborate with business stakeholders to gather and document functional and non-functional requirements. • Translate business needs into clear user stories, process flows, and acceptance criteria. • Work closely with solution architects and developers to ensure alignment between business goals and technical implementation. • Participate in client workshops and support the definition of campaign and offer strategies. • Assist in UAT planning and execution, ensuring solutions meet business expectations. • Analyze data and campaign performance to provide insights and recommendations. • Maintain documentation for business processes, configurations, and platform usage. Staffing the Universe
Vacancy posted 5 days ago
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