Senior Media Buyer

Role Description

The Penny Hoarder is seeking a performance-driven media buyer to own and scale a core revenue channel.

• Responsible for owning revenue and gross margin performance of Native platforms.
• Manage a multi-million-dollar budget and drive continuous optimization across the full funnel, from ad creative to landing page experience to downstream monetization.
• Open to candidates from other performance channels (Meta, Google, etc.) with a proven track record of driving results.
• Highly autonomous role with clear accountability for outcomes.
• Requires strong analytical thinking, speed in execution, and a bias toward action.
• Remote candidates must be willing to work East Coast (EST) hours.

Qualifications

• 5+ years of experience in performance marketing, with hands-on experience managing Native advertising campaigns.
• Proven track record scaling paid media campaigns profitably at meaningful spend levels (Native, Meta, Google, or similar).
• Strong analytical mindset with the ability to identify root causes of performance.
• Proficiency in Excel, including working with large datasets and building reports.
• Deep understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies.
• Demonstrated track record of proactively testing, iterating, and scaling campaigns.
• Knowledge of performance metrics (e.g., CPC, conversion rate, revenue per session) and how to optimize toward them.
• Demonstrated expertise in landing page optimization with measurable improvements.
• Experience optimizing toward down-funnel quality metrics like lead-to-sale rate, client retention, or lifetime value.
• Ability to prioritize high-impact opportunities and act with urgency in a fast-paced environment.
• Strong sense of ownership and accountability for performance outcomes.
• Clear and effective communicator, able to present insights and recommendations to stakeholders.
• Collaborative mindset with the ability to work cross-functionally.
• Bonus: Experience in affiliate marketing, lead generation, or publisher-based business models.

Requirements

• Own the Native channel end-to-end, including strategy, execution, and performance outcomes across platforms.
• Manage and optimize a multi-million-dollar budget to drive efficient, profitable customer acquisition.
• Analyze campaign performance daily, identify root causes of changes, and take decisive, data-informed actions to improve results.
• Evaluate performance across the full marketing funnel to identify and close gaps in user experience, conversion flow, and revenue opportunities.
• Translate data into clear insights, identify key drivers of performance, and take ownership of acting on them.
• Develop and execute a robust testing roadmap, including A/B testing of ad creative, copy, and landing page experiences.
• Continuously launch and iterate on new campaigns, creatives, and tests to drive incremental performance gains.
• Prioritize high-impact opportunities and focus efforts on initiatives that drive meaningful business outcomes.
• Collaborate cross-functionally with creative, editorial, and analytics teams to align media strategy with content and monetization goals.
• Monitor key performance indicators (CPL, ROAS, profit per session, lead quality, etc.) and deliver actionable reporting to stakeholders.
• Stay up to date on platform updates, industry trends, and competitive strategies to inform ongoing campaign improvements.

Benefits

• Healthcare: Low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
• Invest in the Future: 401(k) matching after just two months of employment, with employer matching starting at ~3%.
• Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
• Flexible Time Off: Competitive time-off balances that accrue weekly.
• Parental Leave: 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
• Generous Paid Holidays: Additional flex holidays in addition to company paid holidays.
• Remote Work Options: Flexibility of working from home.
• Comprehensive Life Insurance: Employer paid life insurance (including coverage for dependents and spouses).
• Employee Resource Groups (ERGs): Fostering connections and providing a supportive community.