Senior Media Buyer

Role Description

We're looking for a highly experienced Senior Media Buyer who lives and breathes Meta Ads and understands how to drive measurable lead generation results for local service businesses.

• Own and manage Meta advertising campaigns across multiple client accounts.
• Launch, monitor, optimize, and scale lead generation campaigns.
• Review account performance daily and make proactive optimization decisions.
• Scale winning campaigns while controlling costs and maintaining lead quality.
• Test audiences, creatives, offers, campaign structures, and budget allocations.
• Monitor and improve key performance metrics including:
• Cost Per Lead (CPL)
• Lead Quality
• Cost Per Booked Appointment
• CPM
• Conversion Rates
• Return on Ad Spend (where applicable)
• Identify performance issues quickly and implement corrective actions.
• Manage lead flow between Meta Lead Forms and GoHighLevel.
• Ensure proper CRM setup, automation workflows, pipelines, and lead tracking.
• Troubleshoot integration and attribution issues.
• Collaborate with internal automation teams to improve reporting and operational efficiency.
• Help establish best practices and standardized processes within GoHighLevel.
• Develop creative testing strategies for each client account.
• Brief video editors with clear instructions and creative direction.
• Identify winning hooks, offers, messaging angles, and ad concepts.
• Analyze creative performance and continuously iterate based on data.
• Ensure clients consistently receive fresh creative assets to support campaign performance.
• Record weekly Loom reports (5–15 minutes) for assigned clients.
• Create concise weekly performance summaries highlighting:
• Results achieved
• Key changes made
• Opportunities identified
• Recommended next steps
• Lead bi-weekly client strategy calls.
• Present campaign performance clearly and confidently.
• Serve as a senior escalation point for campaign and strategy-related questions.
• Help build and improve the operational infrastructure of the media buying department.
• Create SOPs, workflows, checklists, and optimization frameworks.
• Identify bottlenecks and propose scalable solutions.
• Collaborate with leadership to improve reporting, tracking, onboarding, and campaign management processes.
• Contribute to building a world-class media buying department capable of supporting future growth.

Qualifications

• 5+ years of experience managing Meta Ads campaigns.
• Proven success running lead generation campaigns for local service businesses.
• Strong understanding of Meta Ads Manager, campaign architecture, and performance optimization.
• Experience managing multiple client accounts simultaneously.
• Hands-on experience using GoHighLevel (GHL).
• Experience connecting Meta Lead Forms with CRM workflows.
• Ability to troubleshoot lead flow and reporting issues independently.
• Ability to take ownership without requiring constant direction.
• Strong presentation and client-facing communication skills.
• Comfortable leading client meetings and recording performance reports.
• Experience building SOPs, workflows, and operational processes.
• Strong proficiency with: Meta Ads Manager, GoHighLevel, and Slack.

Benefits

• Competitive salary in USD.
• Monthly bonuses based on performance.
• Fully remote work environment.