Digital Marketing Account Strategist

Role Description

This is a remote working position. You may reside anywhere within the United States.

Do You Convert is seeking an experienced new home digital marketer to help manage search engine marketing, Facebook/Instagram, email marketing, and other marketing activities for home builders and developers across North America. We continue to experience exponential growth and increasingly high demand for our results driven solutions. You do not need to be a current expert in every area - we will help you with training and support as you ramp up your knowledge!

This position touches many different marketing channels that drive qualified traffic to the home builder's website. To be successful will require managing budgets, ad targeting, and creative - as well as top notch customer service and empathy for those on the team of our builder partners.

Facebook / Instagram Ad Responsibilities

• Manage the creation of campaigns based on stated goals of client
• Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features.
• Track, report, and analyze website analytics on all social campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and images for all social campaigns to maximize ad spend ROI
• Coordinate with individual builder partner requests and goals

Search Engine Marketing Responsibilities

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features.
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor SEM campaigns
• Identify SEO opportunities based on SEM data and results
• Coordinate with individual builder partner requests and goals

Other Marketing Responsibilities

• Edit and update existing email marketing templates
• Regular analysis and reporting of research findings
• General support and assistance for our builder partners

Requirements

• Home builder experience required
• 3+ years of proven digital marketing experience and success driving traffic that converts
• 2+ years of previous experience with both paid search and social advertising
• Experience with Google Analytics - experience with Google Data Studio a plus
• Strong analytical, technical, and written communication skills
• Willingness to learn from our proven team members and also an ability to self-teach when provided with great resources to draw from
• Organized and driven approach to your career
• A general passion for House Hunters International on HGTV (optional, but strongly encouraged!)