Principal Analyst, Growth Marketing

Role Description

As a Principal Analyst, Growth Marketing at Upstart, you will serve as the lead analytics partner for one of our largest acquisition channels. You will support the digital marketing team across:

• Paid search
• Paid social
• Paid video
• Mobile marketing
• SEO

You will apply advanced analytics and measurement frameworks to equip stakeholders with the insights and data needed to align on and execute strategic initiatives.

In this role, you will collaborate closely with:

• Growth Marketing
• Product
• Engineering
• Machine Learning teams

You will also help shape the data infrastructure that supports borrower acquisition and retention across our platform—fueling Upstart’s growth at the highest levels.

How you’ll make an impact:

• Partner cross-functionally with channel owners, product, and engineering leaders to set the growth strategy and analytics roadmap across digital channels and products at Upstart.
• Lead the evolution of measurement beyond traditional click-based attribution, incorporating approaches such as marketing mix modeling (MMMs), mobile marketing measurement, and geo-based incrementality testing to develop a more complete view of performance.
• Effectively use analytics to understand user behavior, funnel performance, and the impact of growth investments, and make proactive recommendations to improve efficiency and scale.
• Design and conduct quantitative analyses and experiments to test hypotheses, helping prioritize the highest-impact opportunities across channels and products.
• Collaborate with Analytics Engineering and Engineering to uplevel growth data capabilities, enabling new measurement approaches and accelerating time to insight as the business expands.

Qualifications

• Strong analytical and quantitative background with at least 10+ years professional experience, preferably in marketing, growth or product analytics.
• Deep expertise in applying analytics and data science techniques to drive impacts in growth and marketing organizations, such as attribution models, customer lifetime values, ROI frameworks, a/b testing, etc.
• Proven track record designing and interpreting incrementality experiments, geo-lift tests, or MMM-based growth measurement.
• Proficiency in data analysis tools (SQL, Python / R, Looker / Mode / Tableau, etc.).
• Degree in Analytics, Data Science, Economics, Engineering, Mathematics or other quantitative field.
• Strong communication and analytical storytelling skills, experience deriving actionable insights from analysis, a well-balanced rigorous and creative approach to solving difficult and unstructured problems.

Requirements

• Experience in technology, marketplace, fintech companies with knowledge of consumer financing.
• Ability to craft executive-ready narratives around complex business or performance topics, leveraging visualization and dashboards to successfully influence and drive C-level decision-making.
• Experience in coaching and mentoring junior team members on technical subjects.

Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly.
• Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year.
• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees.
• Affordable medical, dental, and vision coverage, with multiple plan options - Upstart covers 90% to 100% of the cost depending on the plans you choose.
• Health Savings Account contributions from Upstart for eligible plans.
• Income protection benefits, including company-paid Basic Life, AD&D, and Short- and Long-Term Disability coverage, with options to purchase supplemental coverage.
• Paid time off, sick and safe time, and company holidays.
• Paid family and parental leave to support caregiving and major life moments.
• Family-centered benefits through Carrot and Cleo, supporting fertility, parenthood, and caregiving.
• Employee Assistance Program (EAP) offering mental health support and life-centered resources.
• Financial wellness resources, including access to financial planning tools and a financial concierge service.
• Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you.
• Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from.
• Connection and community through team events and onsites, all-company updates, and employee resource groups (ERGs).
• Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our four offices, located in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!).