Wholesale Account Executive

Job Description

Restaurants, wine bars and specialty shops across the country are asking for our tins, and more than 100 of them are waiting to hear back. We’re hiring our first dedicated salesperson to turn that demand into accounts that reorder, then go find the buyers who haven’t found us yet. You’ll be the person who makes wholesale a core part of FishNook.

Our mission

FishNook is an online, direct to consumer marketplace, importer & distributor that exists to build Europe’s best conservas brands in America. We work directly with small producers in Spain, Portugal and France, including La Curiosa, Luliña, Papa Anzóis and Rödel. We import their tins ourselves and put them in front of the chefs, shop owners and home cooks who will love them.

The role

Full-time, hourly W-2 · Based in Denver, selling nationally · Reports to our CEO

You’ll own wholesale end to end: work our inbound leads, open new accounts in Denver and nationwide, get them set up on our wholesale portal, and keep them reordering. You’ll work alongside the CEO every week, with a product buyers already ask for and the freedom to build the sales process the right way.

What you’ll do

• Turn our inbound backlog into accounts. Qualify, sample, close and onboard every open lead. This is about half your time at first.
• Open new accounts through outbound. Meet buyers in person across Denver and the Front Range, and sell by phone, email and video nationwide.
• Keep accounts reordering. Build the right assortment for each buyer and stay in touch with new arrivals and seasonal sell-in.
• Be the conservas expert in the room. Run tastings and staff trainings, and help chefs build menu items and boards.
• Run a clean pipeline. Keep HubSpot current and bring back what you hear in the market.
• Travel occasionally to key markets and trade shows.

Tools you’ll use: HubSpot (CRM), Shopify and SparkLayer (our wholesale portal) and Gorgias (our shared inbox). We’ll train you on all of them.

What success looks like

• Day 30: every backlog lead contacted, product training done
• Day 90: backlog fully worked, 30+ new accounts opened, outbound prospecting running weekly
• Month 6: 50+ active accounts, 60%+ of new accounts reordering, a steady flow of new outbound accounts
• Year 1: wholesale is a core part of FishNook’s revenue, and buyers call you first about tinned fish

We’ll review progress against these together at day 90.

What you need

• 2+ years selling food or beverage to restaurants, bars or specialty retail. Distributor, broker, importer, brand, wine and spirits, and cheese counter backgrounds all count
• A record of opening new accounts, not only managing existing ones
• You live in the Denver Metro area
• Comfort selling in person and by phone, email and video, and keeping a CRM current
• A valid driver’s license, a reliable vehicle, and the ability to carry sample cases up to 30 lbs

If you meet most of these and this role excites you, apply. We’d rather hear from you than have you rule yourself out.

The person who thrives here:

• Has buyers who pick up the phone. Chefs, beverage directors, cheesemongers and shop owners, in Denver and beyond, already know you.
• Has worked a line, a floor or a counter. You know what a buyer’s Tuesday actually looks like.
• Loves food and has opinions about it. You read menus for fun and know a good sardine, or can’t wait to learn.
• Follows up on everything. No lead goes cold and no account goes quiet.
• Sells like a peer. Direct and warm, with no hard sell and no filler.
• Treats every account like it matters. A $300 order from a neighborhood shop gets the same care as a $3,000 order from a restaurant group.
• Wants to build something. Working without a big-company playbook energizes you.

Bonus points for experience with Spanish, Portuguese or French food and wine, Spanish language skills, or HubSpot.

Pay and benefits

At-goal total compensation in year one is about $75,000 , with no cap on commission. It grows each year as your book of accounts grows.

Hourly pay: $25 to $28 per hour, about $52,000 to $58,000 a year at full time, depending on experience and the relationships you bring.

Benefits: health insurance, paid time off and paid sick leave, mileage at the IRS standard rate, covered travel for approved trips, and a product allowance. You should be eating what you sell.

What to expect:

1. A 15-minute intro call with Jared, our CEO
2. An in-person interview at our Denver warehouse
3. A conversation with our CFO
4. A short sales exercise we’ll send ahead of time, which you’ll walk us through live

We’ll keep you posted at every step.

FishNook is an equal opportunity employer. We welcome applicants of every background and experience level.