Channel Marketing Manager

Major Responsibilities Lead Generation & Demand Marketing Develop and implement strategic channel marketing plan to achieve revenue and growth targets. Support B2B lead generation initiatives across digital and owned channels to drive qualified opportunities for the sales team. Prioritize, build and execute effective marketing campaigns that generate leads and accelerate them through the funnel. Allocate and manage paid media budgets to improve lead efficiency across platforms such as Google Ads, LinkedIn Ads, and other digital channels. Lead website SEO initiatives to increase organic traffic and inbound lead volume, in partnership with internal or external resources. Sales Enablement & Content Marketing Create, update, and manage marketing collateral including brochures, flyers, catalogs, and sales support materials. Drive the development of compelling marketing communications, collateral, presentations, and promotional materials to inform, educate, engage, and support channel partners. Collaborate closely with the sales team to develop content that supports the buyer journey, including customer case studies, targeted newsletters, social media content, and sales driven messaging. Ensure all content aligns with brand guidelines and supports technical credibility in C&I markets. Provide training and support to channel partners, ensuring a deep understanding of our marketing and sales programs. Brand Building & Communications Develop and maintain a cohesive and consistent brand narrative at the local and regional level. Communicate product updates, launches, and promotional initiatives to internal stakeholders and external audiences. Support local sponsorships, events, and partnerships as needed. Establish and maintain strong relationships with key vendors including external agencies and creative vendors, building plans, negotiating agreements, and optimizing mutual success. Measurement, Reporting & Optimization Analyze and report on the performance of channel marketing programs, communications, promotions, assets, and media, presenting insights and recommendations to leadership. Manage budgets effectively, ensuring optimal allocation of resources for maximum ROI. Analyze performance by partner type, vertical market, or region to identify trends, insights, and optimization opportunities. Continuously test, learn, and refine tactics to improve efficiency and effectiveness. Minimum Job Requirements Education Bachelor’s Degree in marketing, business or related field. Work Experience Demonstrated success in building local / regional marketing strategies and executing them. Knowledge / Skills / Abilities Excellent execution skills with a passion to drive results. Strong analytical skills with the ability to interpret data and market trends. Self-starter with an ability to handle a wide range of projects and work in a fast-paced collaborative environment. Knowledge of marketing automation and lead management tools. Ability to communicate insights effectively and drive decisions. Excellent written and verbal communication skills. Ability to collaborate effectively with cross-functional teams. Preferred Job Requirements Education MBA preferred but not required. Experience 5 plus years proven experience in channel marketing and/or B2B marketing. Expertise in digital marketing. Knowledge / Skills / Abilities Ability anticipate challenges, proactively resolve issues while executing marketing projects. Comfortable interacting frequently with a wide range of sales partners, driving for results when consistent follow-up is required. Ability to collaborate closely with Enterprise Marketing team, craft professional briefs, and serve as a translator on more technical concepts. #J-18808-Ljbffr Generac