Senior Manager, Competitive Intelligence

Competitive Intelligence & Market Analysis Analyze the retail media and media technology landscape to understand Walmart Connect’s position relative to competitors. Combine insights from third‑party research, industry reports, analyst coverage, and advertiser feedback to identify emerging trends, threats, and opportunities. Monitor how competitors position, package, and market their advertising products to advertisers. Identify patterns in competitor messaging, product launches, and go‑to‑market strategies. Voice‑of‑Market & Advertiser Sentiment Lead the centralized Voice‑of‑Market capability within Marketing Strategy, including advertiser perception measurement and sentiment tracking. Oversee research for metrics including Must Buy Status, Net Promoter Score (NPS), Customer Satisfaction (CSAT / AdSat). Partner with research vendors and internal teams to ensure methodology rigor and consistent measurement. Expand measurement across all Walmart advertiser segments. Executive Narratives & Strategic Recommendations Synthesize competitive intelligence, advertiser sentiment data, and performance insights into clear executive‑level narratives. Translate complex research and market signals into structured insights and actionable recommendations for leadership. Develop point‑of‑view perspectives on competitive positioning and marketing strategy implications. Provide insight‑driven guidance on where marketing should invest, differentiate, or adjust strategy. Strategic Planning & Reporting Rhythms Integrate insights into executive planning rhythms, including quarterly business reviews and leadership updates. Establish a standardized reporting cadence for market and sentiment insights across the organization. Ensure leadership has a consistent view of market perception, satisfaction, advocacy, and competitive position. Cross‑Functional Partnership Partner closely with teams across Marketing, Product & Analytics, and Media Insights. Provide strategic guidance while enabling functional teams to act on insights. What Success Looks Like Leadership has a clear, consistent understanding of Walmart Connect’s competitive position in the retail media ecosystem. Advertiser perception and satisfaction metrics are centralized, standardized, and integrated into leadership decision‑making. Competitive insights are translated into clear strategic recommendations that shape marketing priorities and investment decisions. The organization has a trusted, single source of truth for market sentiment and competitive intelligence. Qualifications 6–8+ years of experience in competitive intelligence, strategy, market research, consulting, or marketing strategy Experience analyzing media, advertising technology, or digital marketing ecosystems Strong ability to synthesize multiple sources of data into strategic insights and narratives Experience presenting complex insights to senior leadership or executive audiences Strong analytical, storytelling, and strategic thinking skills Preferred Qualifications Minimum Qualifications Option 1: Bachelor's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Arts, Finance or related field and 4 years' experience in data analysis, data science, statistics, or related field. Option 2: Master's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 2 years' experience in data analysis, data science, statistics, or related field. Option 3: 6 years' experience in data analysis, data science, statistics, or related field. 1 year's supervisory experience. Preferred Qualifications Leading cross‑functional projects, Marketing or related field, Supervisory experience Masters: Business Administration Benefits you’ll enjoy Discount Card Get 10% off Walmart associates are eligible for a 10% discount card on most regular‑priced items and fresh produce in‑store and on select items at Walmart.com. Eligible after 90 days of employment. Live Better U 100% covered Earn a degree or in‑demand skills certificates with no debt – Walmart covers 100% of tuition and books. Live Better U offers 60+ programs for Associates to pursue their dreams. Ready to grow your career? Walmart Academy offers job‑specific retail training and leadership courses to help Associates reach their career goals. Medical, dental, vision, and wellness programs for you and your family Access mental health resources and assistance programs for life's challenges Training, leadership programs, and clear paths to advance. Imagine a workplace surrounded by innovation. At Walmart’s new Home Office in Bentonville, Arkansas, we’re redefining what it means to work at a global leader. Set on 350 acres of thoughtfully revitalized land, our new campus seamlessly integrates the charm of Northwest Arkansas with cutting edge design and technology. From biking trails and outdoor courtyards to flexible, tech‑enabled workspaces, every detail reflects our commitment to sustainability, connection, and culture. With amenities like on‑site childcare at our Little Squiggles Children’s Enrichment Center, the Walton Family Whole Health & Fitness Center, and a vibrant food hall featuring local and international favorites, we’re creating a space where work‑life balance isn’t just a goal—it’s a reality. Beyond the campus, Bentonville offers a dynamic lifestyle with world‑class dining, art at the Crystal Bridges Museum, and countless outdoor activities. Whether you’re exploring High South cuisine, enjoying live performances at our new amphitheater, or cycling the Razorback Greenway, you’ll experience the perfect blend of small‑town charm and big‑city amenities. Join us at Walmart and grow your career alongside a community that feels like home. This isn’t just a workplace—it’s a destination for leaders eager to make a difference. Primary Location 221 River St, Hoboken, NJ 07030, United States of America Drug‑Free Workplace Policy Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and have a no‑tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. Salary Hoboken, New Jersey (US‑10279): The annual salary range for this position is $108,000.00 - $216,000.00. San Bruno, California (US‑08848): The annual salary range for this position is $117,000.00 - $234,000.00. Additional compensation includes annual or quarterly performance bonuses and potential stock options. #J-18808-Ljbffr Walmart