Marketing Specialist

Overview

Embark on a rewarding career with Abrazo Community Health Network hospital. If you are a compassionate healthcare professional eager to contribute to patient care, this is your opportunity where your skills make a difference every day. Join us in delivering exceptional healthcare with a personal touch.

At Abrazo Community Health Network, we understand that our greatest asset is our dedicated team of professionals. That’s why we offer more than a job – we provide a comprehensive benefit package that prioritizes your health, professional development, and work-life balance. The available plans and programs include:

• Medical, dental, vision, and life insurance
• 401(k) retirement savings plan with employer match
• Generous paid time off
• Career development and continuing education opportunities
• Health savings accounts, healthcare & dependent flexible spending accounts
• Employee Assistance program, Employee discount program
• Voluntary benefits include pet insurance, legal insurance, accident and critical illness insurance, long term care, elder & childcare, auto & home insurance

Note : Eligibility for benefits may vary by location and is determined by employment status

Job Summary

Position Summary

The Marketing Specialist for Abrazo Health in Phoenix, AZ and Carondelet Health in Tucson, AZ will play an important role in Tenet’s continued transformation into a consumer-focused organization. This position will assist in execute marketing plans that drive growth for their assigned hospital/market, drive community engagement, and effectively communicate “the stories” of how an assigned hospital is making a positive impact on the people it serves through its specialized service line offerings. The Specialist will report to the hospital Marketing Director and have strong day-to-day interactions with the field marketing team, communications team, home office marketing team, and hospital administration and clinical leaders. This position will help build trusting and collaborative relationships with internal and external teams and astutely represent the hospital in establishing and maintaining effective community engagement within the framework and vision of the Tenet Strategic Marketing Group, a component of the Tenet Operating System.

Responsibilities

• Supports the Group Marketing Director and Marketing Managers in the execution of day-to-day marketing responsibilities that drive growth, consumer engagement, and patient retention. Supports team in driving executional excellence of marketing plan activation. Plans, implements, and measures all of the day-to-day marketing responsibilities such as; activation of marketing campaigns; coordination of events and seminars; highlighting positive stories across paid media, including socials. Seeks information and operates at a high level of independence by constantly inquiring about business priorities and key initiatives that can further differentiate the hospital within the market. Works to identify and translate the hospital service lines’ “stories of success”. Excels in the use of effective storytelling and utilizes advanced writing skills across multiple platforms (e.g. social media, website, collateral, newsletters, event remarks) to create engagement within the community, with key stakeholders and to entice usage among a targeted consumer base. Maintains comprehensive knowledge of hospital-based operations, service lines and physician relations. Supports the team in management and tracking of the hospital marketing budget. Effectively supports thought leadership of driving community engagement programs through partnership, events, and community programs. Drafts recaps and communicates regularly to marketing team regarding community program plans and results. Effectively engages with the community and key stakeholders for the purpose of building and enhancing the brand in the market place and translating the vision and mission of the hospital. Keen level of focus on measuring results of all in market activities. Analysis complex information to distill impact of marketing programs and conversions.
• Create health-related content for website, social media, marketing literature, etc.
• Research markets to develop and implement innovative approaches to improve community outreach efforts and event planning, and identify opportunities for additional events
• Conduct post-event evaluation, including satisfaction surveys, data entry and analysis, and reports for event stakeholders. Continually enhance current events to increase participation and results.
• Perform other duties as assigned to support marketing efforts.
• Adheres to compliance, legal, regulatory and all company policies.
• Other related job tasks or responsibilities as assigned

Qualifications

• Special Skills
  • A leader who values actively participating as a team member and also working autonomously across various disciplines and organizational levels.
  • A blend of abilities including building and managing relationships and creative thinking.
  • An excellent use of effective storytelling utilizing advanced writing and editing skills across multiple platforms including traditional and digital applications (e.g. social media, news media, website, email, collateral, newsletters, event remarks, leadership and strategy presentations).
  • An ability to build productive cross functional relationships at all levels of the organization as well as with external partners.
  • A proactive servicing approach and a strong sense of urgency to respond to matters on time.
  • A collaborative style which engenders the respect of others.
  • An active listener with exceptional oral and written communication skills
• Minimum Requirements
  • Education: Bachelor’s Degree in Marketing, Communications, Business or relevant major is required
  • Experience: 1 to 3 years of related marketing experience, field marketing experience preferred
• Preferred Requirements
  • Experience:
    • Demonstrates experience in managing multiple priorities and ambiguity.
    • Demonstrates success in utilizing effective storytelling, writing and editing skills.

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Organization Description

Tenet’s hospital operations segment includes 52 acute care and specialty hospitals in nine states, as well as other facilities such as primary and specialty care clinics, diagnostic imaging centers, micro-hospitals and off-campus emergency departments. Our hospitals are well known for delivering excellent medical care and offering a complete range of services tailored to the needs of each community we serve. From preventative and diagnostic services to expertise in some of the world’s leading technologies, we work with multidisciplinary teams of physicians and healthcare professionals dedicated to the good health and well-being of our neighbors. Tenet also offers opportunities to work at the corporate level in Dallas, TX and in the markets we serve. Corporate and executive positions support the mission of the enterprise.

Employment practices will not be influenced or affected by an applicant’s or employee’s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
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