Director of Sales and Marketing

Job Description

Job Description

Join our team at The Grand Bay Hotel, a perfect little gem in the heart of Redwood City! The beautiful Grand Bay Hotel San Francisco is seeking an experienced leader to fill the position of Director of Sales & Marketing. Crescent Hotels and Resorts is the industry leader in hotel management and we proudly offer robust compensation and benefits packages along with a career path for our associates which celebrates their success.

Job Description

Here in the heart of Redwood Shores, where Silicon Valley innovation meets the freewheeling atmosphere of the Bay Area, you’ll find The Grand Bay Hotel. The Grand Bay Hotel is seeking an experienced and energetic individual to fill the position of Director of Sales and Marketing to lead a very high-performing team that dominates all segments and markets. The ideal candidate will develop, implement, and monitor the hotel's communication objectives, advertising, and public relations. Crescent Hotels and Resorts is the industry leader in hotel management and we proudly offer robust compensation and benefits packages along with a career path for our associates which celebrates their success.

Crescent was started with a deep belief in our people, encouraging them to apply their energy, passion, and unique abilities to make our hotels run remarkably. Our guests benefit from what each associate does as a part of this shared vision. We live the belief that we are successful because of our associates and that every role is important. As you grow, so does Crescent. We value you and what you do. We manage properties of every size and major brand across North America. Our goal is to hire the best people and prove that we are the only place you will ever want to work. Join us on that journey and explore the opportunities with us.

What will you be doing?

The Director of Sales & Marketing will develop, implement and maximize the business plan with effective strategies through direct sales, digital marketing, and revenue management. This person will ensure effective internal and external communications with clients, potential customers, associates, and ownership.

The DOSM will direct the solicitation efforts of the sales and catering team while overseeing rate, date, and space commitments for the group, banquet, and catering customers. The DOSM is also responsible to maximize total and ancillary revenue.

Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication, and recommend discipline and/or termination when appropriate.

Ensure training programs are conducted regularly and Crescent standards of performance are met. Give guidance and counsel staff toward improvement. Ensure the sales and catering team is proficient in working with brand channels, Cvent, Wedding websites, and more.

Compile and/or direct the preparation of reports pertaining to the operation of the hotel including, but not limited to, the annual budget and business plan, monthly forecast, pace reports, action plans, production reports, and weekly summaries.

Coordinate ongoing research of the travel industry to detect market trends and related information for the development of new marketing strategies. Make reasonable recommendations to improve potential from various markets. Participate in local organizations to develop business such as Chamber and CVB.

Develop and conduct persuasive verbal sales presentations to prospective clients, owners, and associates. Internally promote Crescent programs.

Prospect, entertain, and meet in person and virtually with customers and clients, some of which will require travel.

Communicate both verbally and in writing to provide clear direction to the staff. Work with the digital and revenue team on promotions through third-party channels.

Initiate preparation of computerized annual budget and business plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.

Organize and/or attend scheduled sales department and related executive team meetings. Participate in associate recognition and key community activities.

Perform any other job-related duties as assigned

What is required:

• 3-5 years of experience in a similar position at a hotel.
• The local market experience is a plus.
• Excellent leadership, communication, interpersonal, sales, and closing skills.

We require a minimum of 4 years of Full Service hotel experience, some independent preferred

For applicants who will be working in California, the anticipated compensation range for the position is $180,000-$210,000 per year. The salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to years of experience within the job, years of experience within the required industry, education, work location, etc. Crescent Hotels is a multi-state employer and the salary ranges indicated herein may not reflect positions that work only in other states.