Marketing Implementation Coordinator

Role Description

• Track the status of all new and expanding franchisees as they move through marketing and advertising program activation brands, maintaining accurate records of activation milestones, launch timelines, and progress.
• Monitor activation activity to ensure franchisees complete the steps required to launch their marketing programs, and proactively flag anyone stalled, delayed, or at risk of missing a program launch date.
• Support the implementation of brand advertising and marketing programs, including SEO setup and other digital marketing initiatives.
• Coordinate with franchisees, brand teams, and internal stakeholders to clear activation obstacles, following up on outstanding requirements, approvals, assets, and dependencies that affect program launch timelines.
• Maintain dashboards, tracking tools, and status reports that give clear visibility into marketing program activation progress and launch readiness.
• Provide regular reporting on activation volume, program launch progress, and at-risk franchisees, escalating significant delays or risks to leadership when needed.
• Identify recurring bottlenecks in marketing program activation and recommend improvements that speed up launch and strengthen program participation across contributing franchisees.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent work experience.
• 1–3 years of experience in marketing, project coordination, account coordination, or a related role.
• Strong organizational and time-management skills with the ability to manage multiple priorities simultaneously.
• Basic understanding of digital marketing concepts, including SEO.
• Experience tracking projects, deadlines, and implementation activities.
• Strong written and verbal communication skills.

Requirements

• It should be understood that no job description can encompass every responsibility and therefore should not be interpreted as all-inclusive.
• Threshold Brands is an Equal Employment Opportunity Employer that maintains a diverse and inclusive work environment.
• Salary Range: $58,000 - $65,000

Benefits

• This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers!
• A company that believes in balance between work-life, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence!