Product Lead, Grocery

Role Description

We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across grocery and retail, healthcare, telecoms, financial services, and auto. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel. We have strong product market fit, our users love our app, and our customers love that we have a significant reach and engagement with our users.

We're hiring a Product Lead (Senior or Staff Product Manager) to own the Grocery product vertical that sits within our broader Marketplace product ecosystem. You'll inherit and drive a large cross-functional team (engineers, designers, and data scientists) with a clear problem space and momentum. In addition to running a cross-functional product squad, you'll partner closely with our business team across business development and customer success. You’ll report directly to the VP of Product.

We’re looking for someone who is an excellent executor and is excited to drive user and commercial strategy. You'll ship — fast, with quality, across a tight cross functional pod — and you'll also shape the bets: which user segments we build for, how we translate retailer and CPG demand into a product users love, and where the durable value (and revenue) actually comes from. We’re looking for someone who is excited and energized by the opportunity to balance commercial strategy with low income user experiences.

Qualifications

• 5+ years of product management experience with direct experience shipping large-scale consumer products
• Commercial fluency & partnership experience
• Demonstrated 0→1 product experience
• AI fluency
• Data-driven
• Mission-aligned
• Startup experience
• Exceptional communication skills
• Strong collaboration skills with both technical and non-technical stakeholders

Requirements

• Own the end-to-end product vision & strategy for grocery – both how we help users save money on groceries and how we create value for commercial partners
• Deeply understand the grocery shopping habits & needs of SNAP recipients & be able to identify areas of opportunity & overlap with retailers & CPGs
• Balance a portfolio of smaller experiments and larger 0 →1 efforts that define our roadmap in the space – this looks like sharp hypothesis definition, fast iteration and close collaboration with engineering, design & sales
• Define & track the success metrics that tie user value to commercial performance
• Communicate product strategy clearly to leadership, cross-functional teams and commercial partners
• Uses AI tools (we use Claude) fluently to move faster - turning a rough brief into a structured doc, a messy transcript into clear action items, or a vague ask into a scoped problem statement

Benefits

• Meaningful work and a strong shared sense of mission
• Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats.
• 20 Days of PTO
• 4% 401K match
• $10k lifetime spend towards Carrot Fertility
• Excellent Medical, Dental and Vision options
• Other health and mental health focused benefits and perks
• The expected base salary for the role is $190,000 - $250,000
• Equity and excellent benefits come with this position