Media Buyer - B2B Performance Marketing

Role Description

This is a B2B Meta ads seat. You'll own campaigns end to end — strategy, targeting, budget, testing, optimization — for B2B audiences specifically. This is not a B2C DTC role and not a brand-awareness role.

Success here is not measured by clicks or impressions. It's measured by booked calls and qualified sales opportunities. If your campaigns don't produce pipeline, they don't work — no matter how good the CTR looks.

You'll also need to produce creative yourself. This is not a pure media-buying seat where someone else hands you finished ads. You need to be able to draft, write, and create direct-response static and video ad concepts when needed.

Qualifications

• Proven experience running B2B Meta ad campaigns end to end — strategy, targeting, budget, optimization
• A track record of generating booked calls or qualified sales opportunities — not just traffic or engagement metrics
• Ability to provide transparent, data-backed reporting and clear optimization recommendations
• Proven ability to draft, write, create, and publish compelling direct-response static and video ads
• Comfortable in a fast-paced environment — can take and give feedback constructively

Requirements

• Currently working at a performance/ads agency (ideal — agency environments build the range and pace this role requires)
• Experience across multiple B2B client accounts simultaneously
• Has built or owned a reporting dashboard tying spend directly to pipeline outcomes
• Can show specific before/after optimization decisions with named results

Benefits

• Fully remote
• Direct access to founders and CMO
• Real budget, real spend, real pipeline accountability