Wholesale + Commercial Account Executive, North America Licensee Stores
Max Mara Fashion Group
Department: Wholesale / Retail Divisional Management
Reports to: Wholesale Divisional Manager
About the Role
The Wholesale and Commercial Account Executive – North America is responsible for managing the end-to-end relationship with licensee and wholesale partners across North America markets and seasonal business cycles.
This role combines wholesale sales, account management, commercial planning, retail support, and brand execution , with a strong focus on developing the business, achieving sales targets, and strengthening long-term partner relationships.
The Account Manager works closely with clients, retail teams, local partners, PR, Visual Merchandising, Marketing, and HQ to ensure each market is strategically planned, effectively executed, and followed through.
Key Responsibilities
Wholesale & Market Management
- Manage the seasonal wholesale market process, including sample coordination, showroom preparation, appointment scheduling, selling, and client follow-up.
- Build and maintain strong relationships with wholesale and licensee partners across North America.
- Drive sales and achieve seasonal and annual business targets.
- Organize and lead client appointments, ensuring strong preparation and follow-through throughout each market.
- Develop seasonal budgets, forecasts, and re-projections by account based on historical sales, current business trends, and qualitative market feedback.
- Present business forecasts, performance updates, and recommendations to the Divisional Manager.
- Recruit, train, and manage seasonal interns to support market activities.
Account Management & Business Reporting
- Serve as the primary day-to-day point of contact for assigned wholesale and licensee accounts.
- Prepare and analyze monthly sell-out reports, marketing recaps, account performance reports, and other business reporting as needed.
- Own key back-office operations, including order processing, garment claims, credit notes, GWP requests, uniforms, light boxes, and Visual Merchandising materials.
- Monitor account performance and identify opportunities and challenges across the business.
- Conduct market and competitor analysis, including pricing, positioning, assortment, and brand perception.
- Prepare account and store reports to support commercial decision-making and business growth.
Retail Visits & Training
- Develop training materials and tools to support partner and store teams.
- Conduct regular store visits across assigned North America markets, with a target of twice annually per door.
- Deliver training on product knowledge, selling techniques, retail operations, and Visual Merchandising standards.
- Partner with store teams to identify opportunities to improve product presentation, client experience, and sales performance.
- Provide ongoing support to partners to ensure consistent execution of brand standards.
Brand, Communications & Visual Merchandising
- Manage communication between the PR office and wholesale/licensee partners, ensuring local events and initiatives align with brand standards.
- Coordinate with HQ on marketing and media plans, image requests, invoicing, approvals, and other seasonal initiatives.
- Coordinate with local Visual Merchandising teams and partners to ensure consistent execution of brand guidelines.
- Support local events, activations, and brand initiatives as needed.
- Act as a key liaison between North America partners and HQ on seasonal business and brand initiatives.
Qualifications & Skills
- Bachelor’s degree required.
- 3+ years of experience in Ready-to-Wear sales, wholesale, account management, or a related field.
- Luxury fashion experience strongly preferred.
- Strong commercial, sales, and client relationship management skills.
- Excellent analytical, communication, organizational, and presentation skills.
- Confident presenting and training in front of groups.
- Strong proficiency in Microsoft Excel and PowerPoint , with the ability to analyze and communicate business performance.
- Highly organized with the ability to manage multiple accounts, deadlines, and priorities simultaneously.
- Strong attention to detail, follow-through, and problem-solving skills.
- Ability to adapt quickly and shift priorities based on business needs.
- Ability to work effectively with cross-functional teams, external partners, and international HQ.
- Willingness and ability to travel approximately 50% of the year throughout North America, including Mexico .
$170k - $250k
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