Salesforce Marketing Lead

Title: Salesforce Marketing Lead

Location: Saint Louis, MO or Remote - if remote, need to be okay with occasional travel

Rate: $55-60/hr C2C

Visa: USC or Independent

Client: Colibri Group

Key Responsibilities
• Serve as the primary point of contact for Salesforce Marketing Cloud initiatives, coordinating across multiple teams within a matrixed organization.
• Foster collaboration among marketing, IT, and business units to align on campaign objectives, technical requirements, and implementation strategies.
• Leverage Marketing Cloud's OOTB capabilities to deliver scalable, efficient, and innovative solutions.
• Guide integrations between Salesforce Marketing Cloud and other enterprise systems, ensuring seamless data flow and system interoperability.
• Manage user accounts, permissions, and roles, ensuring data integrity and security.
• Design and implement successful marketing campaigns, including email marketing, social media advertising, and mobile messaging.
• Oversee data imports and exports, perform data cleansing and deduplication, and ensure data quality.
• nalyze campaign performance, track key metrics, and generate reports to provide insights into marketing efforts.
• Provide training and support to users, ensuring they can effectively utilize the platform.
• Collaborate with various teams to ensure seamless integration of data and alignment with business objectives.
• Lead initiatives to set up new companies, including market research, strategy development, and execution.

Qualifications
• Strong Salesforce product knowledge and at least 5+ years of Salesforce Marketing Cloud Administration hands-on experience with Salesforce Sales Cloud and Salesforce Marketing Cloud.
• Certified Salesforce Marketing Cloud Administrator.
• dvanced flow experience.
• Bachelor's degree in Information Technology, Computer Science, Marketing, or a related field.
• Excellent relationship-building skills and a proactive attitude to platform enhancements.
• Experience in change management and governance.
• bility to translate technical information into layman's terms and communicate effectively with stakeholders at all levels.
• Proven experience in setting up new companies and driving growth initiatives.

Preferred Qualifications
• Certified Salesforce Marketing Cloud Consultant and Developer or similar Superbadges.
• Experience with Data Cloud, focusing on both data unification and segmentation, is preferred.
• Understanding of basic triggers/Apex code knowledge.
• ctive in the Salesforce community.