Marketing Campaign Manager

Job Description

Activate Learning is hiring a Marketing Campaign Manager to plan, manage and execute digital marketing campaigns that generate demand and build a predictable pipeline of K-12 district opportunities across our full portfolio. You will plan, launch and optimize multi-channel digital campaigns that reach curriculum directors, content-area coordinators and district administrators, then hand qualified leads to Sales.

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We provide high-quality instructional materials (HQIM) in the core subject areas of science, math and English Language Arts (ELA), backed by district partnership and implementation support and a digital platform that saves teachers time.

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This role blends demand generation with hands-on digital campaign management and execution, from planning and launch through tracking and optimization, using our established lead scoring and MQL/SQL criteria, working closely with Sales, Product Development and Marketing.

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Key responsibilities

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Demand generation

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• Build and run integrated, multi-channel campaigns across science, math and ELA, timed to the K-12 buying cycle (adoption calendars, budget season, spring and summer planning).
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• Develop account-based marketing programs for target districts and states with active adoptions.
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• Plan gated content offers (guides, case studies, sample units, webinars) with the Marketing team that convert visitors into leads.
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• Design lead nurture tracks by subject area, persona (teacher, content-area coordinator, district leader) and funnel stage.
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• Maintain campaign tracking, UTM standards and attribution in HubSpot, Salesforce and Google Analytics 4, applying our lead scoring and MQL/SQL criteria so leads route cleanly to Sales.
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• Report monthly on campaign performance, pipeline sourced and influenced, cost per lead, conversion rates and AI search visibility, with recommendations for the next month.
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Digital marketing

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• Website and landing pages: Build and maintain campaign landing pages in WordPress, including forms, CTAs and tracking, and A/B test them for conversion. Create supporting digital assets (web banners, social graphics, downloadable offers) with the Marketing team.
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• Email: Plan, build and send national email campaigns and targeted campaigns by territory, state or account list that support individual sales reps. Manage lists, segmentation, deliverability and email performance reporting.
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• Agency partnership: Serve as the day-to-day point of contact for our paid search and SEO agency, coordinating campaign priorities, landing pages, tracking and AI search visibility (Google AI Overviews, ChatGPT, Perplexity). Report agency performance monthly to the VP of Marketing, who owns the agency contract, budget and goals.
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Required qualifications

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• 4+ years in B2B demand generation, campaign marketing or digital marketing, managing and executing campaigns you can tie to pipeline and revenue.
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• Hands-on experience with both HubSpot Marketing Hub and Salesforce marketing platforms (Marketing Cloud and/or Account Engagement).
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• Proven experience building and editing landing pages in WordPress (page builders, forms, plugins and basic HTML/CSS).
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• Experience working with a digital marketing agency on paid search and SEO as the day-to-day point of contact.
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• Experience creating digital campaign assets, such as email templates, banners and social graphics, using tools like Canva or Adobe Creative Cloud.
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• Track record running both national email campaigns and targeted, sales-rep-specific campaigns, including segmentation, A/B testing and deliverability management.
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• Strong analytics skills: Google Analytics 4, campaign attribution, funnel reporting and dashboards.
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• Clear writer who can write email and landing page copy, brief creative and present results to leadership.
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• Bachelor's degree in marketing, communications, business or equivalent experience.
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Preferred  qualifications

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• Experience marketing and selling to K-12 school districts or educational publishing.
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• Familiarity with HQIM, state adoption cycles, district procurement and education buyer personas.
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• Experience marketing a multi-product or multi-subject portfolio.
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• SEO fundamentals, plus familiarity with AI search optimization (AEO/GEO) and how it differs from traditional SEO.
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• Background in K-12 science, math or ELA education is a plus.
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The salary range for this role is $80,000 - $90,000. The work environment is remote with an estimated 10% travel as needed. This role reports to the Activate Learning Vice President of Marketing. Pacific, Mountain or Central time zone preferred but not required.

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Activate Learning is an equal opportunity employer. We value diversity and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected characteristic.

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