Marketing Coordinator (CRM & Email Marketing)

Role Description

We are seeking a Marketing Coordinator (CRM & Email Marketing) to support the delivery and scaling of end-to-end guest communications across a portfolio of brands. This role will play a key part in transforming email marketing into a structured, high-performing lifecycle program focused on engagement, conversion, and customer retention. The successful candidate will work closely with the marketing team to execute high-volume EDM campaigns, support CRM initiatives, and contribute to improving campaign performance across multiple lifecycle touchpoints.

The ideal candidate is highly organised, data-conscious, and experienced in coordinating CRM and email marketing campaigns in a fast-paced environment.

• Execute and coordinate high-volume EDM campaigns across multiple brands, ensuring accuracy, consistency, and timely delivery.
• Support onboarding and campaign setup within the marketing automation platform.
• Build and optimise automation flows including browse abandonment, pre/post engagement communications, retargeting, and re-engagement campaigns.
• Maintain a centralised campaign pipeline to ensure planning visibility and execution efficiency.
• Segment CRM audiences to support targeted and personalised communication strategies.
• Monitor campaign performance and provide insights, recommendations, and reporting.
• Investigate campaign performance fluctuations and escalate issues where required.
• Maintain database hygiene, audience segmentation, and CRM best practices.
• Ensure communications comply with AU privacy, consent, and anti-spam regulations.
• Collaborate with internal design, web, and marketing teams to support campaign execution.
• Assist with EDM asset coordination and content updates using Canva or similar tools.
• Support broader marketing initiatives and ad-hoc projects as needed.

Qualifications

• 3–4+ years of experience in lifecycle marketing, email marketing, or CRM-related roles.
• Hands-on experience with marketing automation platforms (Klaviyo experience preferred but not required).
• Proven experience executing EDM campaigns at scale across multiple audiences or brands.
• Experience building and optimising automation workflows and customer journeys.
• Strong understanding of CRM segmentation, audience targeting, and personalisation strategies.
• Experience maintaining marketing databases and ensuring data hygiene standards.
• Exposure to platform onboarding or migration projects is highly advantageous.
• Strong analytical skills with the ability to interpret campaign performance data.
• Excellent written and verbal English communication skills.
• Basic Canva or design tool experience is advantageous.
• Ability to work autonomously, manage competing priorities, and thrive in a fast-paced environment.
• Experience within travel, tourism, hospitality, or accommodation industries is beneficial but not required.

Benefits

• Using the concepts and tools of EOS (Entrepreneurial Operating System), Boomering provides a fun, rewarding, and stimulating environment where work-life balance meets a commitment to foster growth.
• Genuinely caring Leadership Team.
• Competitive salary package.
• Company-provided full set-up for desktop/laptop with a back-up internet.
• Free pre-employment Medical Assessment (T&C apply).
• HMO on the first day of hire.
• 15 Vacation Leaves and 5 Sick Leaves.
• Annual Performance Reviews.
• Unlimited Employee Referral Incentives.
• Employee Loan Facilities.
• Social Clubs and Interest Workshops.
• Company events where you get a chance to win amazing prizes and be rewarded for your outstanding performance.
• Statutory Benefits: Maternity, Paternity and Solo Parent Leaves, Magna Carta for Women, Retirement Benefits, OT, and Premium Pays.