Salesforce CRM Email Marketing Specialist

Role Description

The Salesforce CRM Email Marketing Specialist supports the execution, optimization, and day-to-day operations of the customer relationship management program. Reporting directly to the Senior CRM Manager, this role helps deliver targeted, data-driven communications that deepen customer engagement, improve retention, and drive measurable business outcomes.

Key Responsibilities

• CRM Operations & Data Management
  • Maintain and update customer records to ensure data accuracy and usability across the CRM ecosystem.
  • Perform regular data hygiene checks and coordinate with the Senior CRM Manager and technical partners to resolve issues.
  • Build and refine customer segments to enable personalized communications.
• Campaign Execution
  • Assist the Senior CRM Manager in planning and launching CRM campaigns across email, SMS, and other lifecycle channels.
  • Build, test, and deploy campaigns, both manual and automated, ensuring flawless execution.
  • Set up tagging, triggers, and basic automation within the CRM platform.
• Reporting & Optimization
  • Track core KPIs (open rate, CTR, conversion, engagement, churn indicators) and share insights with the Senior CRM Manager.
  • Support A/B testing and post-campaign analysis to identify areas for improvement.
  • Maintain dashboards and weekly/monthly reporting.
• Cross-Functional Collaboration
  • Partner with Digital Marketing, Creative, Sales, and Product teams to support CRM initiatives and align messaging across channels for both B2B and B2C audiences.
  • Support CRM needs for promotions, product launches, and key lifecycle moments.
• Technology & Vendor Support
  • Assist in managing CRM platform updates, integrations, and troubleshooting.
  • Collaborate with vendors or platform reps as needed, under the guidance of the Senior CRM Manager.

Benefits

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)