Director of Restaurant Sales & Marketing | Vilebrequin La Plage

Vilebrequin La Plage and Schulte Hospitality Group

is seeking a dynamic, service-oriented Director of Sales and Marketing to join our opening team for our signature rooftop restaurant! We are an organization whose success is rooted in its service culture. Our mission is to exude hospitality, be respectful and authentic, prioritize the needs of our internal and external stakeholders above our own, and continuously strive to make a positive impact in all we do.

When you join Vilebrequin La Plage, you'll be part of a team committed to an inclusive, employee-focused workplace that is invested in your development. We want you to feel engaged, empowered, and excited to grow with us. After all, we believe our greatest and most valuable asset is our people! Schulte Hospitality provides a rewarding, fun and flexible work environment, exciting perks, a robust benefit package and an atmosphere designed to encourage and promote career growth within the company.

Vilebrequin La Plage opens at The Thompson Hotel October 2025 as a 147-room lifestyle hotel positioned at the epicenter of Miami Beach's cultural district. Our rooftop Vilebrequin La Plage restaurant brings 50+ years of Saint-Tropez beach club heritage to South Beach, featuring French Riviera cuisine, panoramic Art Deco views, and sophisticated pool deck integration. As Florida's second Thompson Hotel and North American flagship for the iconic French luxury brand Vilebrequin, we're defining the next chapter of South Beach's luxury hospitality landscape.

Job Duties and Responsibilities

• Responsible for budgeted revenues and expenses and improves profitability related to Vilebrequin La Plage Restaurant operations
• Drives 7‑figure revenue targets through integrated sales strategy combining restaurant reservations, private dining, group events, and rooftop venue bookings
• Monitors budgets in all areas of cost control with consistent focus on marketing ROI, event profitability, and sales conversion metrics
• Increases level of guest satisfaction by delivery of an outstanding French Riviera dining experience and world‑class service
• Understands and executes all Vilebrequin brand directives and maintains luxury positioning standards
• Develops corporate partnerships with Art Basel exhibitors, luxury yacht charters, private aviation companies, and high‑end event planners serving Miami's HNWI community
• Partners with F&B Director to review all revenue opportunities, pricing strategies, and promotional calendars
• Collaborates with Hotel General Manager and Hotel Director of Sales & Marketing on integrated hotel‑wide strategies
• Manages group sales portfolio for weddings, corporate events, product launches leveraging our 4,136 sq ft rooftop event space
• Builds strategic accounts with luxury concierge services, five‑star hotels for reciprocal dining referrals, and Miami's celebrity/influencer networks
• Executes brand positioning as South Beach's premier French Riviera‑inspired dining destination
• Leads digital marketing initiatives across Instagram, TikTok, and LinkedIn, targeting leisure travelers and local Miami affluents
• Manages influencer partnerships with Miami's luxury lifestyle influencers, food bloggers, and celebrity clientele
• Coordinates PR strategy including media launches, chef collaborations, and exclusive events during Art Basel, Miami Music Week, and F1 Miami Grand Prix
• Develops Miami hospitality network through Greater Miami and the Beaches Hotel Association, Focus Miami networking events, and Independent Hotel Show Miami
• Establishes cultural partnerships with Pérez Art Museum Miami, Wynwood arts district, and Art Basel satellite venues
• Manages 2‑4 person team including Sales Manager, Marketing Coordinator, Event Sales Specialist, and administrative support
• Implements performance metrics tracking TRevPAR, social media engagement (target: 25,000+ Instagram followers within 12 months), event booking conversion, and guest satisfaction scores
• Interviews, hires, and trains employees; plan, assign, and direct work; appraise performance; reward and coach employees; address complaints and problem solve
• Other duties as assigned

Education and Experience

• Minimum of High School education, post‑high school education preferred
• Bachelor's Degree in Business, Marketing, Hospitality Management or equivalent is preferred
• Minimum of 7 years progressive experience in luxury hospitality sales and marketing, preferably with lifestyle hotels, celebrity chef restaurants, or premium F&B concepts
• Minimum of 3 years team leadership managing sales and marketing staff with demonstrated revenue growth achievements
• South Florida market knowledge or comparable luxury destination market (Napa Valley, Hamptons, Aspen) with established local relationships preferred
• Food Handler and Alcohol Awareness Certifications (if applicable)
• HSMAI certifications preferred: Certified Hotel Sales Leader (CHSL) or Certified Hospitality Digital Marketer (CHDM)

Knowledge, Skills and Abilities

• Knowledge of South Beach luxury market dynamics including $22 billion annual visitor spending and major events (Art Basel: $547M economic impact)
• Knowledge of federal and state labor laws as well as local health and sanitation laws and regulations
• Experience in the recruiting, interviewing and hiring of restaurant, bar and marketing talent
• Experience managing luxury hotel restaurants with understanding of high‑touch service standards and premium pricing strategies
• Bilingual English/Spanish fluency essential for Miami's international clientele and Latin American visitor base (23% of market)
• Cultural sensitivity for diverse international guests including European sophisticates, Latin American business travelers, and domestic luxury consumers
• French market understanding appreciated given Vilebrequin's heritage and French Riviera positioning
• Celebrity discretion and VIP service experience managing high‑profile guests
• Advanced CRM proficiency with hotel property management systems (Opera, Delphi), plus restaurant reservation platforms
• Digital marketing mastery including Instagram marketing, influencer relationship management, Google Analytics, email marketing platforms
• Revenue management understanding with dynamic pricing experience and competitive market analysis capabilities
• Event management systems expertise for coordinating complex private dining, weddings, and corporate events
• Extensive passion for and understanding of the luxury hospitality industry and proven track record of success
• Leadership and supervisory practices and skills; effective verbal and written communication skills
• Team player
• Ability to exceed expectations of guests
• Problem solving, decision‑making and conflict‑resolution skills

Compensation and Benefits

• Base Salary: Competive based on experience
• Performance Bonuses potential based on revenue targets, guest satisfaction metrics, and marketing KPI achievement
• Benefits: Comprehensive health insurance, retirement matching

Success Metrics

• Restaurant Revenue Growth: Achieve 15‑20% year‑over‑year growth post‑opening stabilization
• Event Sales: Generate $2‑3M annually in private dining, weddings, and corporate events
• TRevPAR Optimization: Contribute to overall hotel TRevPAR goals through integrated F&B marketing
• Social Media Engagement: Build 25,000+ Instagram followers within 12 months with 8%+ engagement rate
• Brand Awareness: Achieve top‑3 ranking in South Beach luxury restaurant searches within 18 months
• Guest Satisfaction: Maintain 4.5+ star ratings across Google, TripAdvisor, and OpenTable platforms

Expected start date: January 2026 for pre‑opening training and launch preparation.

Property Opening: Mid‑February 2026.

Schulte Hospitality Group is an Equal Opportunity Employer.