SDR Manager

About Avoca Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, from booking jobs, qualifying leads, and driving higher revenue, all at a speed and consistency unmatched by human call centers. We're a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst, and other top-tier investors, with $125M raised and a $1B valuation. We grew 10x in 2025 and have scaled to 130+ employees in under two years across our NYC headquarters and Santa Barbara office. In a $1T+ market where 85% of missed calls go to competitors, we're building the category-defining platform for AI-driven customer engagement, serving the largest brands in home services. With high-energy, in-office teams in both locations, every hire here has an immediate and visible impact. About the Role Avoca's SDR org has grown to 14 people (11 SDRs and 3 team leads). We're adding a second SDR Manager to take direct ownership of half that team: a team lead and a pod of reps, running day-to-day coaching, pipeline quality, and ramp. This is a new role reporting directly to Craig (SDR Manager). You're inheriting a proven motion, qualification criteria, CRM workflows, call intelligence tooling, and will be judged from day one on your pod's SQO volume, SQO quality, and rep development. What You'll Do Own a pod of SDRs and a team lead: run their day-to-day coaching, 1:1s, and performance management Drive SQO volume and quality against monthly and quarterly targets, holding the line on our SQO Qualification Guide rather than raw activity counts Run weekly call reviews using our call intelligence platform (Attention), and turn what's working into repeatable technique and kill what isn't Own ramp for new SDR hires in your pod by building the shadowing plan and certify reps in their first 30 days Partner with AE leadership to keep the SDR-to-AE handoff tight, with fewer stalled or disputed SQOs, faster ramp for new AE pods Build and iterate outbound sequences and messaging with Marketing as new segments and verticals open up Report weekly on pipeline generation, SQO conversion, and rep-level performance to our VP Sales Partner with our SDR Manager to keep coaching standards, tooling, and process consistent across both pods What You'll Bring 2+ years managing an SDR/BDR team in B2B SaaS, ideally at a high-growth startup A track record of hitting or exceeding SQO/pipeline targets with a team of 5+ reps A hands-on coaching style: you're in call recordings and live coaching sessions every week, not just watching a dashboard Fluency with a modern sales stack: CRM (HubSpot or similar), call intelligence (Gong, Attention, or similar), sequencing tools Comfort setting and holding a qualification bar even when it creates short-term friction with reps or AEs Experience hiring and ramping SDRs from scratch: you know what a strong first 30 days looks like Data fluency: comfortable pulling and presenting your own pipeline and conversion numbers without waiting on RevOps Nice to have: home services, contractor, or vertical SaaS background; experience scaling a team through a Series B or similar growth stage Who You Are You want to build, not maintain: this is a new pod inside a scaling SDR org, not an inherited machine You compete instead of coast: you'll run alongside an established peer pod and want your numbers to hold up next to theirs You give direct, specific feedback and expect the same back You're allergic to sandbagged pipeline and vague activity metrics: you'd rather talk about SQO quality than dial counts You move fast without needing a lot of structure handed to you: you'll build your own cadences and rhythms inside a known framework In-office five days a week in NYC: this is a high-energy, in-person floor and coaching happens live Benefits Comprehensive medical, dental, and vision insurance Company-sponsored 401(k) through Vestwell Flexible PTO plus U.S. federal holidays Company-wide off-sites Daily in-office lunch through Parkday Dinner covered when working late Commuter benefits and late-night rideshare Standing desks and workspace accommodations available on request All core tools and software provided Compensation: The expected base salary for this role is $120,000-$140,000, with final compensation based on experience, skills, and qualifications determined during the interview process. Avoca's total compensation package includes base salary, variable tied to team attainment, equity, and a comprehensive suite of benefits and perks. Our Recruiting team will share the full details as you progress through our hiring process. Why Avoca At Avoca, you’ll be part of a team that’s building a category-defining company at the center of a massive market opportunity. We’re a fast-moving, collaborative team with a culture designed for builders who thrive on speed, iteration, and impact. Avoca provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.