Manager, Strategic & Brand Marketing

Role Description

The Strategic Marketing and Brand Management Manager is responsible for supporting and leading downstream marketing and branding initiatives for Brasseler Medical.

• Lead and/or support evaluation of strategic and financial attractiveness of growth opportunities, including disruptive campaigns, customer and key opinion leader feedback/insights, branding initiatives, and digital marketing.
• Lead market assessment and business case development.
• Ensure team alignment on strategic rationale, commercial strategy, and financial returns on investment.

Key Responsibilities of this position include:

• Leading the digital marketing, creative services, and strategic brand management.
• Accountable for modernizing the business's digital marketing and strategic brand management capabilities, processes, platforms, and tools to drive commercial excellence, e-commerce, create competitive advantage, and accelerate sustainable, profitable growth.
• Develop global marketing and promotional plans designed to ensure successful response from key customers and drive the implementation of these plans with sales management.
• Analyze brand positioning, shape and communicate our vision and mission.
• Translate brand elements into plans and go-to-market strategies.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
• Monitor market trends and research consumer markets.
• Conduct market research to analyze competitive activity and work to identify key strategic segments and messaging for product lines.
• Meet with customers, partners, and field sales representatives to develop and execute strategies and tactics in partnership with sales leadership.
• Engage with Key Opinion Leaders (KOL), actively participate in advisory board meetings, and keep in frequent contact with KOLs to incorporate their input into the business's strategic plans.
• Prepare selling and product positioning materials to support the sales force and maintain frequent communication with them, providing high-value product and market insights.

Qualifications

• Previous people management experience.
• Experience developing and successfully executing marketing plans.
• Heavy upstream and downstream medical device marketing experience.
• Experience in strategic product development planning.
• Experience developing brand strategy and tactics to grow volume and market share.
• Demonstrated success in developing relationships with colleagues, customers, and industry KOLs.

Requirements

• Bachelor’s Degree in Marketing, or related field required; Master’s degree/MBA in same field preferred.

Knowledge, Skills & Competencies

• Proven ability to work in, and motivate cross-functional teams.
• Strong knowledge of the global healthcare market.
• Ability to quickly develop relationships and rapport with individuals at all levels and from all cultures.
• Ability to clearly communicate marketing strategy and tactical plans to applicable field teams.
• Strong organizational skills; ability to prioritize tasks in a fast-moving environment.
• Ability to manage multiple products/projects.
• Skills in financial analysis and forecasting.
• Excellent interpersonal, selling, communication, and presentation skills.
• Independence, energy, and positive attitude.
• Ability to adapt and change within a dynamic corporate and business environment.

Travel / Physical Demands

• Travel typically less than 50%.
• Office environment; job may require long periods of sitting, standing, telephone work, and computer work.

Benefits

• Medical, Dental and Vision Coverage.
• 401K Plan with Company Match.
• Generous Time Off.
• Paid Parental Leave.
• Income Protection.
• Work Life Assistance Program.
• Flexible Spending Accounts.
• Educational Benefits.
• Worldwide Scholarship Program.
• Volunteer Opportunities.

*Benefits may vary by location or status.