Business Development Representative

Are you ready to launch your career in sales and open the door to unlimited growth opportunities? The Business Development Coordinator / Representative role is your chance to step into the fast-paced world of advertising technology, where your energy, communication skills, and drive will make a real impact.

As a critical member of our revenue team, you’ll function as an Inside Sales Representative (ISR) , focused on building meaningful connections, generating qualified leads, and fueling the pipeline for future business. You’ll be at the intersection of Sales and Marketing , driving both outbound and inbound engagement to uncover opportunities and help convert prospects into high-value clients.

This is more than just a job—it’s a career springboard . You’ll gain hands‑on experience with industry‑leading tools, sharpen your sales and communication skills, and work alongside a collaborative team that’s invested in your success.

Essential Functions:

• Partner closely with the Sales and Marketing teams to execute targeted lead generation strategies that convert early interest into qualified sales opportunities.
• Drive proactive outreach efforts through cold calling, email campaigns, and LinkedIn engagement to initiate meaningful conversations with potential clients.
• Conduct detailed research to identify key decision-makers, build prospect lists, and prioritize outreach based on strategic targeting.
• Act as the first point of contact for inbound inquiries and outreach responses, qualifying leads and clearly communicating Playwire's value proposition.
• Manage lead nurturing by following up consistently, sharing relevant content, and moving prospects through the sales funnel with professionalism and urgency.
• Maintain up-to-date and accurate records of all lead interactions, opportunities, and communications within the CRM system.
• Collaborate with Sales leadership to optimize messaging, improve outreach tactics, and contribute to the ongoing evolution of Playwire's go-to-market strategy.
• Confidently articulate Playwire’s products and services, uncover client needs, and position our solutions to meet those needs effectively.

Qualifications:

• Bachelor’s degree in business, marketing, communications, or a related field—or equivalent experience.
• 1–2 years of professional experience in a business development, inside sales, or lead generation role; ad tech industry exposure a strong plus.
• Energetic and self‑motivated personality with a passion for digital media and emerging technologies.
• Excellent communication and interpersonal skills, with the ability to craft clear, persuasive emails and speak confidently with prospects.
• Strong organizational skills and attention to detail, with the ability to juggle multiple tasks and prioritize effectively.
• Professional phone and email etiquette with a customer‑first mindset.
• Proficiency in Google Workspace and Microsoft Office; familiarity with CRM tools (e.g., Salesforce, HubSpot) is preferred.
• Flexible and adaptable, comfortable working in a fast‑paced and constantly evolving environment.
• Experience in the ad tech industry preferred.

This position is ideal for someone eager to build a career in digital advertising sales, with the drive to learn, contribute, and grow within a high-performance team.