Sales Development Representative

Join Our Team at Workday

Your work days are brighter here. We're obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we're shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you'll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We're in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you'll do meaningful work with Workmates who've got your back. In return, we'll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you've found a match in Workday, and we hope to be a match for you too.

About the Role

As a Sales Development Representative, you will join our team in deploying various prospecting approaches across target accounts, partnering with our Account Executives to build quality opportunities for the Workday sales team. Your key role is to connect with potential customers and share our value messaging while also discovering the needs of the prospect and their organization.

Together, we generate a quality pipeline through a combination of email, phone calls, marketing qualified leads, social selling, and face-to-face events. We identify qualified potential buyers and develop the relationship between the account and our broader Workday team.

In this role, you will be responsible for:

• Deploying multi-channel prospecting strategies across target accounts, including phone, email, social selling, and in-person events
• Partnering with our Account Executives to build and advance quality opportunities for Workday field sales
• Contacting potential customers and sharing our value messaging while uncovering prospects' needs and organizational challenges
• Identifying and qualifying potential buyers to help us generate a healthy and growing pipeline
• Nurturing and developing relationships between prospective accounts and our Workday team
• Responding to and qualifying marketing qualified leads in a timely and effective manner
• Diligent to detail with a focus on staying organized while managing multiple prospecting activities and accounts simultaneously

About You

Basic Qualifications

• 1+ year of professional or industry-related experience with a Bachelor's degree; OR 2+ years of equivalent work experience where a degree is not present
• Experience in prospecting, inside sales, business development, high-technology environments, marketing, direct sales, or IT consulting
• Familiarity with tools such as Salesforce.com, Clari Groove, and ZoomInfo
• Effective verbal and written communication skills

Other Qualifications

• Building Pipeline: Ability to identify potential leads, nurture them through early-stage engagement, and develop a consistent and growing pipeline through outreach activities.
• Relationship Building: Ability to establish meaningful connections with prospects and internal team members through empathy, effective communication, and trust.
• Business Acumen: Willingness to learn and understand customer environments, market trends, and organizational landscapes to position Workday effectively in prospecting conversations.
• Value Propositions: Ability to identify and articulate the unique value of our solutions in a way that resonates with different audiences and addresses customer needs.
• Credibility: Ability to build confidence with prospects and partners through consistency, integrity, and a commitment to continuously developing your knowledge.