Personal Training Sales Director

Personal Training Sales DirectorTurn conversations into life-changing results.Do you love helping people discover what's possible?Are you energized by building relationships, uncovering what truly motivates people, and helping them commit to a healthier future?At Anytime Fitness, we believe that the most important workout doesn't happen on the gym floor—it happens during the conversation that gives someone the confidence to finally change their life.We're looking for an enthusiastic, competitive, and people-focused Personal Training Sales Director to lead our Fitness Consultation process and help members choose the coaching program that will give them the greatest chance of success.This isn't a high-pressure sales job.It's an opportunity to change lives by helping people invest in themselves.Why You'll Love This RoleEvery day you'll have the opportunity to:Help people overcome obstacles that have held them back for years.Conduct meaningful Fitness Consultations that inspire lasting lifestyle changes.Build relationships with members instead of making cold sales calls.Earn commissions and performance bonuses.Work alongside an energetic, supportive coaching team.Grow into leadership opportunities as our company expands.If you enjoy talking with people, solving problems, and helping others succeed, this could be an incredibly rewarding career.Conduct Fitness ConsultationsYou'll meet with new and existing members to learn about their goals, motivations, and challenges.You'll help them answer questions like:What are they trying to accomplish?What's preventing them from succeeding?What level of coaching will help them reach their goals?Your goal is to create a personalized plan that gives every member the best chance of long-term success.Recommend Coaching ProgramsAfter each consultation, you'll confidently recommend the coaching option that best fits the member's goals.You'll present:Team TrainingSmall Group TrainingPersonal TrainingAccountability CoachingNutrition CoachingYou'll educate members on the value of coaching—not pressure them into buying something they don't need.Build Lasting RelationshipsSuccess in this role comes from creating trust.You'll:Follow up with prospective coaching clients.Celebrate member successes.Remove barriers to progress.Stay connected throughout the member journey.Become a trusted advisor instead of simply a salesperson.Support the Coaching TeamYou'll work closely with our Personal Trainers to ensure every coaching client has an exceptional experience.Responsibilities include:Scheduling Fitness ConsultationsCommunicating member goalsAssisting with client onboardingTracking coaching conversionsSupporting client retention initiativesHelp Grow the ClubYou'll also contribute to overall club success by:Participating in community eventsSupporting membership sales when neededPromoting referralsCreating exceptional member experiencesAssisting with club promotions and marketing campaignsWho We're Looking ForWe're looking for someone who genuinely enjoys working with people and is motivated by helping others improve their lives.Our ideal candidate is:Highly competitive and goal-orientedDriven by achieving measurable resultsOutgoing and personableNaturally curious and a great listenerComfortable asking thoughtful questionsConfident discussing pricing and overcoming objectionsOrganized and dependablePositive, energetic, and self-motivatedPassionate about health and fitnessMost importantly, you're someone who cares about people and wants to see them succeed.Sales Experience PreferredExperience in any of the following is a plus:Personal Training salesMembership salesFitness industryMedical or healthcare salesRetail salesCustomer successHospitalityCoaching or educationIf you've consistently built relationships and exceeded goals, we want to hear from you.QualificationsHigh school diploma or equivalentCPR/AED certification (or willingness to obtain)Personal Training certification preferred but not requiredPrevious sales or customer service experience preferredExcellent communication and interpersonal skillsComfortable learning consultation and sales systemsPassion for fitness and helping othersCompensationWe believe great performance should be rewarded.Compensation includes:Competitive hourly payCommissionMonthly performance bonusesIncentives based on coaching sales and client retentionYour earning potential grows as you help more members succeed.BenefitsFull-time team members enjoy:Group Health InsuranceDental & Vision InsurancePaid Time Off (PTO)Retirement PlanContinuing education reimbursementComplimentary Anytime Fitness membershipComplimentary membership for your spouseCareer advancement opportunitiesWhat Success Looks LikeSuccess isn't measured by how many memberships or training packages you sell.Success is measured by:Members who stay consistent.Members who achieve life-changing results.Coaching programs that genuinely improve lives.Relationships that last for years.A thriving coaching department built on trust and accountability.When our members succeed, our coaches succeed—and so do you.This Position May Not Be Right for You If...This role probably isn't the right fit if you:Prefer working independently with minimal interaction.Feel uncomfortable discussing pricing or asking for a commitment.Don't enjoy conversations with new people.Aren't motivated by goals or performance incentives.Prefer routine over variety.Why Anytime Fitness?At Anytime Fitness, we're more than a gym—we're a coaching company that happens to have great equipment.Every Fitness Consultation is an opportunity to change someone's life. Every coaching recommendation has the potential to improve a member's health, confidence, and future.If you're competitive, relationship-driven, and excited by the opportunity to help people become the healthiest version of themselves, we'd love to meet you.Apply today and help us build the premier coaching program in the Kanawha Valley.