Tapestry Director, North America eCommerce

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose: The Director, Ecommerce is responsible for leading the day-to-day commercial performance of the Kate Spade North America ecommerce business across four websites: Kate Spade Retail U.S., Kate Spade Outlet U.S., Kate Spade Retail Canada, and Kate Spade Outlet Canada. This role owns the development and execution of the daily ecommerce strategies that drive revenue growth, profitability, customer engagement, and brand affinity while delivering a best-in-class digital shopping experience. Serving as the business owner for the North America ecommerce channel, the Director translates enterprise priorities into actionable commercial strategies by leveraging customer insights, business analytics, and market trends to optimize conversion, site merchandising, product discovery, content strategy, promotional effectiveness, and the end-to-end customer journey. Partnering cross-functionally across Merchandising, Buying & Planning, Marketing, Creative, Digital Product, Technology, Analytics, Operations, and Customer Experience, the Director leads the successful execution of key business initiatives, influences cross-functional priorities, and ensures alignment against financial and customer objectives. This role also builds, coaches, and develops a high-performing ecommerce team while fostering a culture of accountability, innovation, and continuous optimization.

Essential Duties and Responsibilities

Own the North America Ecommerce Business

• Own the day-to-day commercial performance of the North America ecommerce business across four websites, with accountability for delivering revenue, conversion, profitability, customer engagement, and other key performance indicators.
• Develop and execute seasonal and annual ecommerce strategies that support business objectives while identifying opportunities to accelerate growth and improve business performance.
• Monitor daily, weekly, and monthly business trends, proactively identifying risks and opportunities and implementing action plans to achieve financial targets.
• Lead weekly business recaps, executive reporting, and performance updates, providing actionable insights and recommendations to senior leadership.

Lead Digital Merchandising & Operations

• Define and execute onsite merchandising, promotional, content, and customer journey strategies that optimize conversion and deliver a premium brand experience.
• Oversee homepage strategy, navigation, category merchandising, search optimization, product discovery, promotional campaigns, and content placement across all North America ecommerce sites.
• Partner with Creative and Marketing teams to develop compelling digital storytelling that supports brand priorities and commercial objectives.
• Champion continuous improvements to the digital customer experience through data-driven optimization and customer feedback.

Drive Cross-Functional Business Leadership

• Serve as the primary ecommerce business partner across Merchandising, Buying & Planning, Marketing, CRM, Creative, Product, Technology, Analytics, Operations, and Customer Care.
• Influence cross-functional priorities and align teams around seasonal launches, promotional strategies, inventory opportunities, customer initiatives, and business objectives.
• Ensure flawless execution of all site launches, promotional events, and key commercial initiatives.

Leverage Analytics to Drive Growth

• Establish and monitor KPIs that measure the health and performance of the North America ecommerce business.
• Analyze customer behavior, business trends, competitive insights, and digital performance to develop actionable recommendations that improve revenue, conversion, engagement, and operational efficiency.
• Lead the testing and optimization roadmap, partnering with Analytics, UX, and Product teams to validate enhancements and maximize business impact.

Drive Digital Innovation

• Partner with cross functional teams to prioritize enhancements that improve customer experience, operational efficiency, and ecommerce performance.
• Identify emerging digital trends, technologies, and competitive best practices that support long-term business growth.
• Champion continuous innovation through experimentation, personalization, search optimization, AI-enabled capabilities, and evolving ecommerce best practices.

Lead & Develop the Team

• Build, coach, and develop a high-performing ecommerce team, providing mentorship, clear priorities, and opportunities for professional growth.
• Foster a culture of collaboration, accountability, customer-centric thinking, and continuous improvement.
• Establish team processes and operating rhythms that support efficient execution and scalable business growth.

Qualifications

• 8+ years of progressive ecommerce leadership experience within retail, fashion, luxury, or consumer brands.
• Demonstrated success managing a high-volume ecommerce business with accountability for commercial performance and financial results.
• Deep expertise in ecommerce merchandising, digital customer experience, promotional strategy, analytics, and omnichannel retail.
• Experience with Salesforce Commerce Cloud (Demandware), Google Analytics (GA4), content management systems, A/B testing platforms, and digital merchandising tools.
• Proven ability to influence cross-functional stakeholders and lead complex initiatives within a matrixed organization.
• Strong analytical, strategic thinking, and problem-solving skills with the ability to translate data into business actions.
• Exceptional communication, presentation, and executive storytelling skills.
• Experience leading, developing, and inspiring high-performing teams.
• Bachelor's degree or equivalent combination of education and experience

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Our Competencies for All Employees

Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers
Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Kate Spade. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at View phone number on us.fitly.work or View email address on us.fitly.work

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Base Pay Range
$150,000.00-$200,000.00

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.