Digital Marketing Manager

Join SmartFinancial: Empowering Insurers with Cutting-Edge Technology Welcome to SmartFinancial, where our mission is clear: to drive growth and success for insurance agencies through our industry-leading technology! Voted one of the Best Places to Work for four consecutive years, we are one of the fastest-growing tech companies. We are a leading insurance marketplace, connecting millions of shoppers to our network of insurance partners. We are looking for an experienced digital marketer who thrives in a results-driven environment and lives and breathes digital marketing channels like Vertical, and Paid Search. If this sounds like you and you have demonstrated success scaling profitable lead generation campaigns meeting KPI’s in the process, then you might be our next Digital Marketing Manager! The compensation for this position is $80,000-$115,000 annually. What You’ll Do Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals. Uncover campaign scale and profit drivers. Work with our analytics team to structure data to make optimizations against those drivers. Manage communications between technical and creative teams. Analyze reporting, as well as partner insights, to recommend strategic improvements. Research and test new marketing channels for the company. What We’re Looking For Demonstrated success launching and managing at-scale and profitable lead generation campaigns. Strong negotiation ability to achieve efficient results for campaigns. Highly analytical with the ability to structure data and analytics to uncover critical insights. Deep hands-on experience across various marketing channels. Familiarity with 3rd party CPC, CPL, and CPM platforms and networks is a plus. Excellent communication and organizational skills. Currently managing at-scale financial services lead generation campaigns. What We Offer Comprehensive Health Coverage: Health, dental, and vision insurance for you and your dependents. Retirement Plans: 401(k) retirement plan with company matching contributions. Paid Time Off: Generous PTO, holidays, and extensive paid product training. Professional Development: Opportunities for career growth and advancement within a supportive environment that values employee development. Flexible Work Options: Hybrid work arrangements, combining in-office and remote work opportunities. SmartFinancial is an equal opportunity employer, and we celebrate diversity and are committed to creating an inclusive environment for all employees. To learn more about our results-focused culture and employee-focused perks, read more on our careers page. #J-18808-Ljbffr Smartfinancial.com