Sr. Media Marketing Effectiveness Analyst

Role Description

The primary role of the Sr. Media Marketing Effectiveness Analyst is to have ultimate responsibility for the development and implementation of analytics solutions for NIQ client organizations. This includes coordinating resources, managing stakeholders, delivering insights, recommendations and tools related to media effectiveness to our clients.

You will work together with some of the largest FMCG & Tech Durable companies, helping them to make the right choices for their Media investment strategy. Your insights will influence decisions for some of today’s leading global brands that covers social, digital and traditional media activities both at a tactical and strategic level.

He/she will be responsible for managing and coordinating all aspects of our client engagements, which includes:

• Synchronization of required internal resources
• Conducting analysis of results
• Simulating client plans
• Creating deliverable materials
• Supporting presentation/training/tool deliveries

This position is off-site and some travel is required.

Key responsibilities include:

• Solutioning, designing, executing, presenting and implementing analytic insights related to media analytics (MMM and lift solutions) to meet clients’ research objectives
• Ensuring pro-active insights and action-oriented solutions are delivered to clients
• Working as part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their Media activities
• Managing team resources, timelines and priorities both internally and externally
• Coordinating project execution between teams of experts, involving liaison with clients, publishers, media agencies and remote NIQ teams
• Creatively enhancing the capabilities of our Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching or cross-functional initiatives
• Driving client value, successful implementation and ongoing usage/integration of analytic solutions focusing on activation based outcomes
• Partnering with the sales organization to grow the media effectiveness analytics business

Qualifications

• Expertise in Manufacturer Marketing and Media functions as well as media agencies
• Experience and expertise with media effectiveness analytics, including marketing mix, attribution model etc.
• Strong logic, deductive reasoning, problem solving and critical thinking skills
• Skilled & polished communicator, including group presentations and storytelling
• Robust project management skills
• Demonstrated mastery in data analysis & application to client business issues
• Demonstrated strength in maintaining positive client relationships in complex situations
• Strong people management and team leadership skills
• Able to work collaboratively with internal & external teams
• Strong sense of urgency and accountability to drive client outcomes
• CPG industry knowledge, experience and acumen
• Consistently drives best practices, process improvements and thought leadership to advance the business

Requirements

• Bachelor's degree required
• MBA or advanced/analytics degree preferred
• 6+ years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, Media
• Strong analytic background and knowledge of statistical or data science methodologies and applications
• Strong Marketing/Research background

Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)