Funnel & Automation Specialist

Role Description

You're the technical backbone of the pod. Every launch needs a funnel, every client needs automations, and every strategy needs a tech setup behind it. You build the landing pages, registration pages, and sales pages. You write and build the email sequences. You set up the workflows, triggers, and tags in GoHighLevel. For e-commerce clients, you manage Klaviyo flows. You're not deciding the strategy. Your Account Strategist tells you what the launch looks like. You build the infrastructure that makes it work.

What You Do

• Build funnels for every client launch: landing pages, registration pages, thank you pages, sales pages
• Write email copy: welcome sequences, launch sequences (registration, reminder, replay, post-event), nurture sequences, post-purchase flows
• Create email calendars for every client in the pod
• Set up GoHighLevel workflows, triggers, tags, and pipelines per client
• Configure automation sequences that support the launch strategy
• Set up and manage Klaviyo flows for Shopify/e-commerce clients (abandoned cart, post-purchase, winback, browse abandonment)
• Build and QA forms, surveys, and intake flows
• Troubleshoot tech issues within GHL, Klaviyo, Shopify integrations, and funnel builders
• Ensure tracking is properly connected (UTMs, pixels, conversion events)

Tier-Level Responsibilities

• Tier 1 (Asset Creation): Create email copy, email calendars, and automation sequences as deliverables. Build funnels for launches. Hand email assets to the client for sending.
• Tier 2 (Creation + Tech): Same as Tier 1, plus ongoing automation management and funnel optimization.
• Tier 3 (Full Management): Full email management: send campaigns, manage lists, monitor deliverability, run A/B tests, report on email performance. Full automation and funnel ownership.

Requirements

• 2+ years building funnels, automations, and email sequences
• Hands-on experience with GoHighLevel (workflows, triggers, pipelines, tags)
• Strong email copywriting skills: sequences that convert, not just templates
• Experience building landing pages and sales pages (GHL, ClickFunnels, Unbounce, or similar)
• Understanding of email deliverability basics (domain warmup, list hygiene, SPF/DKIM)
• Comfortable managing tech setup across multiple client accounts simultaneously
• Detail-oriented. One broken automation link can kill a launch.

Bonus

• Klaviyo experience (flows, segments, product feeds)
• Shopify integration experience
• Experience with Kajabi, Wordpress, or other CMS platforms
• Make.com or Zapier automation experience
• Basic HTML/CSS for email or page customization