SALES DEVELOPMENT REPRESENTATIVE

Position Summary At Equipment Depot, we know that the key to growth is in a high‑performing sales team. That’s why we’re seeking a qualified sales development representative (SDR) to find and screen potential customers who can benefit from our products and services. As the first line of communication with prospects, ideal SDRs have a strong understanding of the sales process, excelling at researching leads, starting new relationships, handling short cycle transactions, and embracing setting our sales closers up for success. You should be a quick learner with strong communication skills, and have the ability to showcase our strategic singular offering in a compelling way. Every potential customer is an opportunity for you to boost top‑line revenue growth, customer acquisition levels, and profitability. The SDR position is a great opportunity to learn and understand the material handling industry, and grow to become an integral part of the core sales team. Essential Functions Represent our company’s products and services, starting with a comprehensive understanding and leading to consumer research to identify how our solutions meet needs. Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets. Manage and maintain a pipeline of interested prospects and engage sales executives for next steps. Identify best practices to refine the company’s lead generation process. Increase transactional sales volume for Material Handling (MH) Class III ITA Units, Allied/Catalogue equipment, and new Preventative/Contract Maintenance Agreements on competitive OEM (MH) Forklifts. Increase market awareness through an Omnichannel approach entailing internet research, LinkedIn, and cold‑calling. Utilize Sugar CRM, Internet Research, LinkedIn, Inside BDR, cold calling, and email to generate new sales opportunities. Identify prospect’s needs and suggest appropriate products/services. Build long‑term trusting relationships with prospects to qualify leads as sales opportunities and proactively seek new business opportunities in the market. Set up meetings or calls between prospective customers and Territory Managers. Achieve assigned Lead Generation quota on a weekly, monthly basis. Achieve Transactional sales quota on MH Class III, Allied/Catalogue equipment, and Service/PM Contracts on a monthly and quarterly basis. Report to Field Sales Manager (FSM) with weekly, monthly, and quarterly results. Actively collaborate with Branch Management, Sales Leadership, Territory Managers, and Equipment Specialists. Qualifications and Skills Education: Bachelor’s degree or at least 5 years of relevant work experience. Experience: 2–3 years of sales experience, with a history of exceeding lead targets and strong computer skills for phone and email communication. Other Requirements: Proven creative problem‑solving approach and strong analytical skills, strong desire and ability to move up within a professional sales organization, strong communication, persuasion, active listening, time management, negotiation skills, demonstrated attention to detail, energy to work in a fast‑moving, changing environment, current, valid driver’s license with a relatively clean driving record. Work Environment Work environment varies from office to job site to industrial locations. Equal Employment Opportunity Statement An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee’s ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate. #J-18808-Ljbffr Equipment Depot