Direct Response Copywriter
$100kSelavra
Job Description
Most people will fail the first question in this post. That's the point.
\n \nHere it is: which Gary Halbert letter do you go back to, and what does it actually do in the first 200 words?
\n \nIf you just smiled, keep reading.
\n \nIf you had to Google him, no hard feelings. I've saved you four minutes.
\n \n—
\n \nWE SELL A GARNET BRACELET.
\n \nTo women over sixty who have quietly stopped believing a man will ever cross a room for them again.
\n \nOur best performing ad is 9,760 words long.
\n \nNot a landing page. A Facebook ad. First person. A retired detective telling you about the night he left his dinner on the table and walked past a forty year old in a red dress to reach a woman of seventy one in a plain sweater.
\n \nThird grade reading level. Ten words a sentence.
\n \nEvery paragraph has a named lever. Every emotional beat traces back to a row in a customer survey. We have 333 of them with twelve free text fields each, we've read all of them twice, and the copy is built out of her sentences instead of ours.
\n \nWomen read it for forty minutes in the feed.
\n \nZero of 333 buyers have ever said it was too long.
\n \nThat's the floor. Not the ceiling.
\n \nIf your gut reaction is "nobody reads 9,000 words," we'd make each other miserable.
\n \nIf it's "who wrote it and can I see it," keep going.
\n \n—
\n \nWHAT YOU'D ACTUALLY DO
\n \n- Read voice of customer until you can hear her. Survey exports, ad comments, refund reasons, Reddit threads at midnight. Not skim. Read.
\n \n- Write long form ads, VSL scripts and quiz funnels for a woman who's 60 to 79, on her phone, at eleven at night, who has been ignored by every brand on earth.
\n \n- Work to written laws. We have an actual copy constitution. Show don't tell. No decoding. No winking. Mirrored objects. Two clause dignity. New laws get added when a test earns one, not when someone has a feeling.
\n \n- Ship a change ledger with every draft. Was, now, why, and the row count behind the why. Can't name a paragraph's job in four words? It dies.
\n \n- Live in the numbers. You'll see cost per purchase on your own copy within days. And I'll ask you what you think it means.
\n \n—
\n \nWHO THIS IS NOT FOR
\n \n- You write "elevate," "unlock," "game changer" or "journey" and your soul doesn't leave your body reading that back.
\n \n- You need a brief that tells you what to say.
\n \n- You've never written anything that lost money. Or you have, and you can't say why.
\n \n- You think long copy is a length problem. It's a boredom problem.
\n \n- You'd be insulted by a founder who marks up your draft line by line at 2am. That's the job. I do that. Regularly. I'm not sorry.
\n \n—
\n \nWHO THIS IS VERY MUCH FOR
\n \n- You have a swipe file and you can tell me what's in it without opening it.
\n \n- You've copied out a great control by hand and you remember exactly where it turned.
\n \n- Schwartz on awareness. Halbert on voice. Caples on headlines. Hopkins on measurement. Collier on entering the conversation already in her head. Bencivenga. Conroy. Karbo. Ogilvy. Kennedy. Lampropoulos. Makepeace. These are working documents to you, not history class.
\n \n- You think in mechanisms. Your first question about a product is "what actually causes the result, and can she check it herself?" Not "what's the hook."
\n \n- You have losses, and you talk about them without flinching.
\n \n- You'd rather be right in ninety days than clever today.
\n \n—
\n \nWHAT IT PAYS
\n \nMost job posts hide this. You've got better things to do than guess.
\n \nThe US average for this role is about $76,000. The 90th percentile is $121,500.
\n \n- Base: $100,000. Above roughly 85% of this market before a single bonus.
\n \n- $1,000 cash every time a control you wrote beats the current control on cost per purchase at real spend, held 14 days. Not per draft. Per winner.
\n \n- $5,000 cash for a super winner. Copy that takes over the campaign's spend and scales it 50% or more. No cap on how many of those you land in a year.
\n \n- Work goes live in days, not quarters. You find out if you were right while you still remember what you were thinking.
\n \n—
\n \nCAREER PATH
\n \nThis isn't a copy chair. It's the first seat in a creative department that doesn't exist yet.
\n \n- 2 winning controls → Senior Copywriter
\n \n- 3 → you own the testing calendar
\n \n- Two quarters running the roadmap with CAC flat or down at higher spend → Creative Strategist, $150,000, owning the research, the roadmap, the briefs and a freelance bench
\n \nThose triggers go in your offer letter. Numbers, not vibes. Nobody here gets promoted for being charming.
\n \nI don't need a writer for hire. I need the person who ends up owning creative, and I'd rather grow them than rent them.
\n \n—
\n \nYOU WILL BE TRAINED HERE
\n \nYou are not arriving finished. Nobody does.
\n \nWe pay for the training. Courses, programs, books, whatever sharpens the blade. Two hours a week on the clock for swipe and study, because reading great copy is the cheapest R&D there is and I'd rather you did it on my time than at midnight on your own.
\n \nYou'll also get marked up constantly, by me, on real work, against real numbers. That's the fastest training there is and it's free.
\n \nOne warning. If you think you've already arrived, that's the problem. The best writers I've read are the ones still convinced they're getting away with something. The day you stop hunting for what you're missing is the day the copy starts dying, and neither of us will notice for about six weeks.
\n \nCome in good. Leave dangerous.
\n \n—
\n \nHOW TO APPLY
\n \nNo cover letter. No "I'm passionate about storytelling." I won't read it. Nobody has ever been passionate about storytelling.
\n \nEmail [YOUR EMAIL] with the subject line: SWIPE FILE
\n \nAnswer four things. Short. Plain. No deck.
\n \n1. Which Gary Halbert letter do you go back to, and what does it do in the first 200 words?
\n \n2. Name one piece of copy, by anyone, living or dead, that you wish you'd written. And why that one.
\n \n3. Here's a real line from our survey, a 72 year old woman: "I'm a GREAT catch, and men aren't seeing that. I haven't been asked out on a date in more than 10 years." In under 150 words, what's the ad? Not the headline. The angle, the mechanism, and what she has to believe by the last line.
\n \n4. Name one piece of copy you wrote that lost money. What was the lever that failed, and how did you know it was that one?
\n \nAttach one link to long form copy you wrote that ran on paid traffic. One. Your best.
\n \nIf you can't answer question four, don't send the email. That's not me being clever. That's the whole job.
\n \n#copywriting #directresponse #hiring #DTC
- ...Copywriter Anywhere Type: Contract Category: Marketing Industry: Financial... ...seeks a Copywriter to develop creative direct mail print copy across products and audiences... .... Rate: $20.00 to $30.00/hr. w2 Responsibilities: Produce creative copy for a range...SuggestedHourly payContract workLocal areaRemote work
Eliassen Group
Charleston, WV4 days ago - ...We're looking for a Paid Social Ad Copywriter who loves turning ideas into high-performing... ...business growth. \n \n Responsibilities \n \n Own Gakku's end-to-end social... ...sourcing, production coordination, editing direction, and final delivery. \n Develop...SuggestedFull timeFreelanceRemote workFlexible hours
Cosmo
West Virginia23 days ago - ...everyone has a voice, and everyone shares responsibility for the quality of what we deliver. At... ...\n \n We’re looking for a Senior Copywriter with a strong writing craft, conceptual... ...opportunities. \n Understands strategic direction via a creative brief and audience...SuggestedRemote work
Broth
West Virginia8 days ago - ...\n \n Weber Associates is seeking an experienced B2B copywriter with direct property and casualty insurance and/or retirement/financial... ...for client and internal meetings. \n \n \n Responsibilities \n The following are representative examples only — not...SuggestedWork at office
Weber Associates
West Virginia22 days ago - ...Job Description Account Manager, Direct Sales \n Reports to: Head of Account Management \n Level: Individual Contributor... ...napster.com. \n \n Role Overview: \n The Account Manager is responsible for owning the client relationship after go-live for direct...SuggestedContract workRemote workFlexible hoursShift work
Napster Corp.
West Virginia19 days ago $95k - $100k
...Rising to the Challenge: Position Responsibilities • Owns and executes the enterprise digital... ..., optimization roadmaps, agency direction, and performance reporting • Manages... ...standards, including product copy, SEO/AEO copywriting, enhanced content, brand shop content,...Full time$8k - $10k
...priorities with the Head of Creative Strategy: what gets tested, in what order, and why \n \n Required \n \n #3+ years as a direct response marketer in-house at a DTC brand or at a creative agency \n # Multiple personal winners: scripts you wrote that spent $500K+...Full timeLive inRemote workLysander Inc.
West Virginia19 days ago- ...campaigns. \n \n Role Summary \n The Content Creator will be responsible for producing a steady stream of high-quality content for \n... ...apparel category. \n Experience appearing on camera or directing models/creators. \n Experience with UGC-style product...
Levee Clothing LLC
West Virginia4 days ago - ...Technical Writer Responsible for the design, writing, editing and re-writing of procedure manuals, operational process specifications... ...exclusion, or other event that makes them ineligible to perform work directly or indirectly on Federal health care programs. Must be able to...Work experience placementWork at officeImmediate start
Samprasoft
Charleston, WV5 days ago - ...into content people actually want to watch. \n \n You’ll be responsible for: \n \n Concepting, shooting, and editing short-form... ...Working with our social team to bring the monthly content direction to life \n \n \n You’re probably a fit if: \n \n You...Contract workPart time
Steel City
West Virginia23 days ago - ...Blueprint DTC is a digital growth partner focused on ecommerce and direct-to-consumer brands. The company specializes in helping brands... ...The Social Media Content Creator is a remote, contract role responsible for developing and publishing engaging content across social...Contract workFor contractorsRemote work
Blueprint DTC
West Virginia3 days ago - ...Blueprint DTC specializes in driving digital growth for ecommerce and direct-to-consumer brands, helping them scale through data-driven... ...Creator (User-Generated Content) is a remote contract role responsible for producing authentic, vertical video and social content...Contract workRemote work
Blueprint DTC
West Virginia4 days ago $55k - $75k
...Job Description: Direct Sales Representative Summary: In the Direct Sales Representative position, you are responsible for selling food products and supplies at a customer’s place of business or purchasing office which includes maximizing growth within existing accounts...Brown Foodservice
Summersville, WV4 days ago$2,000 - $6,000 per month
...statistics, research, analysis, and personal opinions. Your responsibility will be to transform that information into compelling, entertaining... ..., attention-grabbing scripts. \n Providing creative direction for on-camera recordings. \n Editing raw footage into professional...Hourly payOdd jobContract workFreelanceImmediate startRemote workJMS
West Virginia13 days ago$300k
...Job Description We’re hiring a Senior Copywriter/Creative Strategist (US-based, full-time, remote). \n The brand: women’s... ...angles, write the hooks and scripts, brief the editors \n Direct-response Meta ads, all produced with AI (no UGC creators, no shoots)\...Full timeRemote workJCP Commerce
West Virginia11 days ago- ...multiple fast-growing wellness and consumer brands. \n \n Key Responsibilities \n Short-Form Video Editing \n Edit and produce short-... ..., and highly execution-oriented \n Comfortable working directly with Founders and fast-moving teams \n Ability to manage...
Vital Growth Management Ltd
West Virginia23 days ago $68k - $72k
...across our comics, graphic novels, licensed franchises, and direct-to-consumer initiatives. \n \n This hands-on role combines... ...to drive awareness, engagement, and sales. \n \n \n Responsibilities \n \n Create engaging digital marketing assets, including...IDW Publishing
West Virginia8 days ago- ...n Develop scalable outreach strategies that improve creator response and acceptance rates. \n Build targeted creator lists based... ...engagement strategies through channels such as Discord, email, direct outreach, and TikTok Shop. \n Create educational resources,...Seasonal work
Inno Supps
West Virginia7 days ago - ...serve as both a strategic thinker and a trusted client partner, responsible for guiding content initiatives from concept through execution... ...for assigned clients, guiding conversations around content direction, timelines, deliverables, and performance. Build trusted relationships...
- ...worldview with their company's strategic marketing goals. \n \n Responsibilities: \n \n \n Develop LinkedIn strategy for B2B clients... ...you meet all) \n \n \n Experience at a digital agency, directly managing clients (roles like account manager, client success...
Influent Social
West Virginia23 days ago $10,000 per month
...Supplement Brand — US Market \n \n SENIORS ONLY. \n We’re looking for an elite Creative Strategist who deeply understands direct response, supplements, and what actually makes paid social creatives scale in the US market. \n My business partner and I took a new...Full timeModeza Supplements Brandgroup
West Virginia23 days ago- ...Description Media Planner - Remote \n \n The Media Planner is responsible for supporting day-to-day planning and implementation of... ..., video/CTV, audio, search, social, mobile, DOOH, email) in direct and/or programmatic environments; retail media, ecommerce, and...Remote work
AMP
West Virginiaa month ago $6,000 per month
...testimonials, and other TikTok-native content. \n Creative Direction: Create creative briefs and collaborate with creators and editors... ...skills. \n Understanding of consumer psychology and direct-response marketing. \n Ability to identify patterns in content...Full timeImmediate startRemote workJTS Growth
West Virginia23 days ago- ...other branded environments. \n \n This is not a traditional copywriting role. You will help write long-form Insights on the ideas... ...industry, case studies on completed projects, social content and RFP responses for a firm whose work is physical, visual and built to last....Full timeContract workFor contractorsShift work
Jack Porter, Inc.
West Virginia23 days ago - ...Description Job Summary As a Marketing Content Creator, your primary responsibility is to conceptualize, produce and deliver engaging, high-... ...Communications, or other related field.Experience: 1-2 years directly related to content creation preferred Work Schedule: Days...Full time
$90k - $110k
...but powerful team. \n \n You will directly manage approximately 10 client... ...reports or personnel management. \n \n Responsibilities \n \n ~ Own client communication.... ...Salesforce. \n \n \n \n ~ Strong copywriting skills, attention to detail, and sound...Full timeCasual workRemote workElement-360
West Virginia4 days ago$100k - $125k
...Shopper Marketing Manager is a critical execution-focused role responsible for managing and optimizing Protein Pints’ full portfolio of... ...clearly communicating business priorities, providing creative direction, and managing timelines to ensure updates are delivered on schedule...Full timeSeasonal workRemote workShift workProtein Pints
West Virginia5 days ago- ...content across multiple print and digital formats. \n \n KEY RESPONSIBILITIES \n Content Development and Scientific Writing \n \n... ...Participate in client discussions to clarify scientific direction, messaging, and content strategy \n Present scientific rationale...
Jumo Health
West Virginia12 days ago - ...Digital Marketing Account Director & Project Manager, you will be responsible for managing a group of clients, projects, a dedicated account... ...of current digital media trends, analytics, and tools \n ~ Direct experience with analytics and reporting \n ~ Must be...FreelanceRemote workFlexible hours
fishbat
West Virginia20 days ago $90 - $140 per hour
...your technical writing expertise, professional judgment, and ability to synthesize complex information are what matter. \n Responsibilities \n \n Analyze and interpret technical source materials, including API references, developer guides, release notes, and technical...Remote jobFor contractorsSynthires
West Virginia14 hours ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Direct Response Copywriter. Be the first to apply!
