Change Management Lead, Marketing Transformation

Role Description

The Change Management Lead, Marketing Transformation (Contract) provides change management expertise, including practical change communications, to support the successful adoption of Global Strategic Marketing (GSM) transformation initiatives. This role focuses on the people side of change across the work GSM is driving, including new processes, ways of working, and operating model changes tied to marketing transformation.

The role includes:

• Stakeholder alignment
• Change planning
• Readiness
• Leader enablement
• Communications
• Adoption support

Key Responsibilities

• Change Planning: Build and manage the change approach for 10+ GSM transformation initiatives, with a focus on readiness, adoption, and implementation.
• Stakeholder Mapping & Engagement: Identify key stakeholders, audience groups, and levels of impact across marketing and relevant functions. Develop engagement plans and recommend actions to address adoption risks.
• Impact Assessment: Assess how initiatives affect teams, roles, processes, and expectations, and translate findings into actionable support plans.
• Readiness & Adoption Support: Define what teams and leaders need to be ready for change, including where additional clarity, communication, or support is required.
• Leader Enablement & Communications: Equip leaders with practical tools, messaging, talking points, and materials to reinforce change, answer questions, and support adoption. Develop stakeholder communications, leader updates, FAQs, and other materials that help teams understand what is changing, why it matters, and what action is needed.
• Measurement, Listening & Feedback: Establish simple measures and feedback loops to track readiness, adoption, stakeholder sentiment, and areas of confusion or resistance, using insights to adjust the approach as needed.
• Cross-Initiative Coordination: Maintain awareness of related GSM and business initiatives that may impact the same audiences. Help identify overlaps, dependencies, timing concerns, and stakeholder risks to support a more coordinated change experience.
• Partnership Across GSM: Partner with cross-functional stakeholders to ensure change efforts are aligned to the goals, pace, and realities of the work GSM is driving.

What Success Looks Like

• GSM initiatives have a defined, practical change approach.
• Stakeholders understand what is changing, why it matters, what it means for them, and what they need to do differently.
• Leaders are prepared to reinforce key changes and support adoption within their teams.
• Readiness, adoption, and stakeholder feedback are monitored in a simple, actionable way.
• Teams have the clarity, reinforcement, and support needed to successfully adopt new processes, expectations, and ways of working.
• Change activities across GSM are coordinated to reduce stakeholder confusion and improve adoption.

Ideal Candidate Profile

The ideal candidate brings change management experience, strong stakeholder judgment, and a practical operating style. They can bring structure to ambiguous work, manage the people side of transformation, and help teams understand, adopt, and sustain new ways of working without overcomplicating the process.

• Experience leading change, transformation, or adoption efforts in complex organizations.
• Skilled in stakeholder mapping, impact assessment, readiness planning, communications, and adoption support.
• Strong judgment in identifying risks, dependencies, stakeholder concerns, and areas requiring additional clarity or reinforcement.
• Able to support leaders with simple, practical tools that help teams navigate change.
• Comfortable building lightweight processes, measures, and feedback loops.
• Strong collaborator who can connect work across GSM priorities, related business initiatives, and the broader stakeholder experience.