Sales Manager

Sales Manager – U.S. Market Natural Health

Kalon Executive Search is partnering with a growing company in the natural health and wellness industry to identify a dynamic Sales Manager to lead U.S. sales strategy, accelerate market growth, and expand distribution across key retail and healthcare channels. This is an exciting opportunity for a commercially driven sales leader who understands the natural health market and knows how to build lasting relationships with retail buyers, distributors, and healthcare practitioners. The ideal candidate combines strategic vision with hands-on sales leadership and a passion for education-led selling, customer engagement, and long-term business growth. Reporting directly to the CEO, the Sales Manager will play a pivotal role in shaping the U.S. commercial strategy, expanding market presence, and building a high-performing, geographically distributed sales network. This is a hybrid position in Chicago IL.

Key Responsibilities

• Sales Strategy & Market Expansion : Develop and execute a national sales strategy to drive revenue growth, increase market share, and expand brand presence across the U.S. Identify and capitalize on new business opportunities across natural and specialty retailers, health food stores, pharmacies, healthcare practitioners, and online distribution channels. Build and strengthen relationships with key retail accounts, category buyers, distributors, and strategic channel partners. Contribute to pricing strategies, commercial terms, and promotional initiatives to support profitable growth. Partner with marketing leadership to develop effective retail marketing materials, sales tools, and go-to-market initiatives.
• Customer & Channel Development : Establish and nurture strategic relationships with national and regional distributors, retail chains, and healthcare professionals. Drive an education-focused sales approach that builds product awareness, customer confidence, and long-term brand loyalty. Identify opportunities to expand engagement with practitioners, including naturopaths, homeopaths, and integrative healthcare professionals. Represent the business at industry trade shows, conferences, and professional education events to strengthen market presence and generate new opportunities.
• Sales Team Leadership : Build, lead, and develop a high-performing network of regional sales representatives, independent brokers, and key account professionals. Establish clear sales targets, performance metrics, and accountability standards aligned with company growth objectives. Coach and motivate the sales team to deliver results while fostering a culture centered on education, collaboration, trust, and lasting customer relationships. Ensure consistent execution of commercial strategies across territories and sales channels.
• Cross-Functional Collaboration : Work closely with Marketing, Operations, and manufacturing partners to align sales initiatives with brand positioning, product availability, and customer needs. Collaborate with Regulatory, Supply Chain, and Product Development teams to support compliant product messaging and successful market launches. Translate market feedback and customer insights into actionable recommendations for commercial strategy and business development.
• Sales Operations, Analytics & Forecasting : Develop accurate sales forecasts, track performance against targets, and provide regular reporting to executive leadership. Leverage CRM systems, sales analytics, and market intelligence to identify growth opportunities and improve sales effectiveness. Monitor industry trends, competitor activity, channel developments, and changing consumer preferences to inform commercial decisions. Continuously evaluate sales processes and identify opportunities to improve efficiency, productivity, and revenue performance.

Ideal Candidate Profile

Proven experience in sales leadership, business development, or key account management within the natural health, wellness, nutraceutical, homeopathic, or consumer health industry. Demonstrated success growing revenue, expanding distribution, and developing strategic retail and distributor relationships in the U.S. market. Established relationships with natural product retailers, pharmacies, healthcare practitioners, distributors, or specialty retail buyers. Experience managing geographically dispersed sales teams, independent brokers, and/or regional sales representatives. Strong understanding of retail sales strategies, channel development, commercial negotiations, and go-to-market execution. A consultative, education-driven selling style with the ability to build trust and influence diverse customer audiences. Strong analytical, forecasting, communication, and relationship-building skills. A proactive, entrepreneurial mindset with the ability to develop strategy while remaining hands-on in execution.

Why Consider This Opportunity?

Make a meaningful impact: Help expand the reach of products in the natural health and wellness space. Shape the U.S. growth strategy: Play a key role in building distribution, increasing market share, and developing strategic partnerships. Work directly with executive leadership: Partner with the CEO to influence commercial direction and business growth. Build and lead: Develop a sales organization and customer network positioned for long-term success. Compensation: $130,000 plus benefits.