Patient Platform Innovation Manager
Lundbeck US
岗位概述
负责公司偏头痛疾病领域患者生态建设及患者服务平台运营，对患者平台增长、患者参与度及患者服务项目运营结果负责。
通过数字化平台运营及患者支持项目、患者组织合作等协同，建立覆盖患者全病程管理的服务体系，持续提升患者教育水平、治疗依从性及长期疾病管理效果，支持业务战略目标达成。 主要职责
1. 患者平台运营与增长
2. 患者服务项目管理
3. 外部生态合作与资源整合
4. 数据分析与运营优化
5. 合规与风险管理
教育背景
工作经验
专业能力
个人素质
At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.
Through cutting edge science and strong partnerships, we develop and market some of the world's leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.
The brain health challenge is real. Our commitment is real. Our impact is real. About Lundbeck
At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.
Through cutting edge science and strong partnerships, we develop and market some of the world's leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.
The brain health challenge is real. Our commitment is real. Our impact is real.
负责公司偏头痛疾病领域患者生态建设及患者服务平台运营，对患者平台增长、患者参与度及患者服务项目运营结果负责。
通过数字化平台运营及患者支持项目、患者组织合作等协同，建立覆盖患者全病程管理的服务体系，持续提升患者教育水平、治疗依从性及长期疾病管理效果，支持业务战略目标达成。 主要职责
1. 患者平台运营与增长
- 负责公司患者服务平台的整体运营工作，对平台核心运营指标负责，包括但不限于患者注册量、拉新转化率、活跃用户数、留存率及患者参与度等；
- 基于患者全病程管理需求，设计并优化患者旅程，持续提升患者体验和平台价值；
- 制定并执行患者增长策略，建立线上线下协同的患者触达与转化机制；
- 通过数据分析持续优化运营策略，提升平台运营效率和患者活跃度。
2. 患者服务项目管理
- 参与患者支持项目的规划与运营落地，包括患者教育、随访管理、依从性提升及长期疾病管理等；
- 协同医学、市场、准入、合规及外部合作伙伴，推动患者服务项目的执行与优化；
- 建立患者服务运营标准和管理机制，确保项目高质量交付。
3. 外部生态合作与资源整合
- 对接患者组织、疾病领域公益机构及第三方服务伙伴，推动患者关怀项目及患者教育活动落地；
- 协同支付支持项目、商业保险及创新支付相关合作方，探索患者可及性提升方案；
- 整合院内外资源，构建患者服务生态体系，提升患者覆盖及服务深度。
4. 数据分析与运营优化
- 建立患者运营数据监测体系，定期输出运营分析报告；
- 基于患者行为数据、服务数据及业务指标，识别运营机会点并推动改善；
- 持续优化患者分层运营体系，实现精准触达和精细化管理。
5. 合规与风险管理
- 确保患者运营活动符合行业法规、数据隐私要求及公司合规政策；
- 与法务、合规及医学团队紧密合作，确保患者服务项目规范开展。
教育背景
- 本科及以上学历，医学、药学、公共卫生、市场营销、生命科学或相关专业优先。
工作经验
- 5年以上医药行业相关工作经验；
- 具有创新药患者运营、患者服务项目或数字患者平台运营经验；
- 有处方药领域患者运营经验，了解患者招募、患者教育及患者依从性管理模式；
- 具有输注类药物、生物制剂、罕见病、自身免疫疾病、神经科学、肿瘤等慢病领域患者运营经验者优先；
- 有患者组织合作、支付支持项目或患者服务供应商管理经验者优先。
专业能力
- 熟悉患者全生命周期管理及患者运营体系建设；
- 具备互联网增长运营思维，熟悉用户增长、留存和活跃度管理方法；
- 具备较强的数据分析能力，能够基于数据驱动运营决策；
- 优秀的项目管理及跨部门协作能力；
- 熟悉医药行业合规要求及患者隐私保护相关法规。
个人素质
- 以患者为中心，具备较强的同理心和服务意识；
- 良好的沟通协调能力及资源整合能力；
- 结果导向，具备较强的执行力和创新意识。
At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.
Through cutting edge science and strong partnerships, we develop and market some of the world's leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.
The brain health challenge is real. Our commitment is real. Our impact is real. About Lundbeck
At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.
Through cutting edge science and strong partnerships, we develop and market some of the world's leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.
The brain health challenge is real. Our commitment is real. Our impact is real.
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